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Advisor(s)
Abstract(s)
A presente dissertação é realizada no âmbito do curso de Mestrado em Controlo de Gestão e dos Negócios do Instituto Superior de Contabilidade e Administração de Lisboa – ISCAL.
O presento estudo tem com objetivo principal verificar se a empresa Delta Cafés gera e partilha valor com a sua comunidade e perceber o processo para partilhar esse valor. Para tal, foi realizado um estudo em torno da Associação Coração Delta e dos projetos e programas criados pela empresa.
Recorreu-se ao método do estudo de caso, tendo sido realizada uma entrevista aos responsáveis pelo Coração Delta, pela empresa e pelo domínio das certificações. No que respeita à Delta Cafés, ao nível da criação de valor partilhado, a empresa demonstra preocupação com a comunidade onde esta inserida, tendo vários projetos e parcerias com principal foco na ajuda à comunidade e aos cidadãos nela presente.
Conclui-se que há criação de valor tanto para a empresa como para a comunidade.
This dissertation is conducted within the Master of Management and Business Control course of the Lisbon Institute of Accounting and Administration - ISCAL. The present study has as main objective to verify if Delta Cafés company generates and shares value with its community and to understand the process to share that value. To this end, a study was conducted around the Delta Heart Association and the projects and programs created by the company. The case study method was used and an interview was conducted with those responsible for Delta Heart, the company and the domain of certifications. With regard to Delta Cafés, in terms of shared value creation, the company is concerned about the community in which it operates, having several projects and partnerships with the main focus on helping the community and its citizens. It is concluded that there is value creation for both the company and the community.
This dissertation is conducted within the Master of Management and Business Control course of the Lisbon Institute of Accounting and Administration - ISCAL. The present study has as main objective to verify if Delta Cafés company generates and shares value with its community and to understand the process to share that value. To this end, a study was conducted around the Delta Heart Association and the projects and programs created by the company. The case study method was used and an interview was conducted with those responsible for Delta Heart, the company and the domain of certifications. With regard to Delta Cafés, in terms of shared value creation, the company is concerned about the community in which it operates, having several projects and partnerships with the main focus on helping the community and its citizens. It is concluded that there is value creation for both the company and the community.
Description
Mestrado em Controlo de Gestão e dos Negócios
Keywords
Criação de valor Responsabilidade social Sustentabilidade Estratégia Value creation Social responsibility
Pedagogical Context
Citation
Rodrigues, F. M. B. (2020) “Shared value” Responsabilidade social e gestão estratégica da empresa Delta Cafés. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/15694