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Advisor(s)
Abstract(s)
Alzheimer disease seems to be one of the greatest issues in occidental societies. In this paper we will discuss the level of knowledge among undergraduate communication students in Portugal and how the results helped developing the actual Portuguese Alzheimer Association‘s communication program.
Description
Keywords
Alzheimer’s disease Dementia Health communication Health literacy Knowledge
Citation
NUNES, Tatiana; EIRÓ-GOMES, Mafalda - “Alzheimer’s disease health literacy: a challenge for communication professionals” In Ordeix, Enric; Carayol, Valérie; Tench, Ralph - Public relations: values and cultural identity. Peter Lang - International Academic Publishers, 2015.
Publisher
Peter Lang - International Academic Publishers