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When sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainability

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dc.contributor.authorCarolina Boechat, Anna
dc.contributor.authorBaptista, Nuno
dc.contributor.authorTorgal, Mariana dos Reis
dc.date.accessioned2024-04-05T10:45:36Z
dc.date.available2024-04-05T10:45:36Z
dc.date.issued2024
dc.description.abstractBased on a conceptual discussion, this chapter focused on current consumer behavior, with a special emphasis on its relationship with sustainability, and on the recent sustainable practices of companies. Through the analysis of these two pillars, this narrative review aimed to frame sustainability and emphasize the greenwashing processes that take place in this context. To this end, some reasons why sustainability has been a major subject of debate in recent decades and also evidence on consumer behavior about this discussion were pointed out. The role of companies was also outlined – through corporate social responsibility practices – bridging the issue of greenwashing. As a negative aspect associated with sustainability, greenwashing was observed in depth, with a special focus on the digital environment, and in the context of marketing and influence.en
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBoechat, A.C., Baptista, N. & Torgal, M. (2024). When sustainability goes wrong: A critical perspective about consumer behaviour, greenwashing, and its impact on sustainability. In I. V. Pereira, P. B. Pires & J. D. Santos (eds), Effective digital marketing for improving society behavior toward DEI and SDGs (pp. 242-262), IGI Global.en
dc.identifier.doi10.4018/978-1-6684-8984-0.ch013pt_PT
dc.identifier.isbn9781668489840
dc.identifier.urihttp://hdl.handle.net/10400.21/17258
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.relation.publisherversionhttps://www.igi-global.com/viewtitlesample.aspx?id=333945&ptid=317086&t=When%20Sustainability%20Goes%20Wrong:%20A%20Critical%20Perspective%20About%20Consumer%20Behaviour,%20Greenwashing,%20and%20its%20Impact%20on%20Sustainability&isxn=9781668489840pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectConsumer behavioren
dc.subjectSustainabilityen
dc.subjectGreenwashingen
dc.titleWhen sustainability goes wrong: a critical perspective about consumer behaviour, greenwashing, and its impact on sustainabilityen
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceHershey, PA, USApt_PT
oaire.citation.endPage262pt_PT
oaire.citation.startPage242pt_PT
oaire.citation.titleEffective digital marketing for improving society behavior toward DEI and SDGsen
person.familyNameBoechat
person.familyNameBaptista
person.givenNameAnna Carolina
person.givenNameNuno
person.identifier.ciencia-id851F-C7B6-1392
person.identifier.ciencia-idAD1D-892D-7353
person.identifier.orcid0000-0002-9252-6602
person.identifier.orcid0000-0001-7130-0543
person.identifier.scopus-author-id57208032937
person.identifier.scopus-author-id57200392594
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication4e5b7673-201f-4b66-83a5-22336aa9e942
relation.isAuthorOfPublication898aafa8-bdee-4d3a-8824-9cad73209814
relation.isAuthorOfPublication.latestForDiscovery4e5b7673-201f-4b66-83a5-22336aa9e942

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