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Abstract(s)
Purpose Considering the impact internal communication has on the performance of organizations, studies about internal communication are revisited in order to generate a deeper understanding about the disciplines that shape the topic and the main trends influencing both the academic and professional fields. Approach departing from a communicational background, we integrate dispersed contributions from disciplines such as organizational communication, to the literature on internal communication. Findings The significant role played by internal communication is supported by scholars with different theoretical backgrounds. Despite the clear differences between disciplines, the defense of a strategized internal communication and a focus on the employee is widely accepted. Practical and social implications Both scholars and practitioners will need to keep adapting to a reality where: internal communication practices are not only managerial but dependent on the inputs of the employees, the ability to listen and collect feedback is sacred, and internal communication plans are expected to be strategically implemented and measured. Originality/Value By showing the plurality of disciples that influence internal communication, a strategized multidisciplinary focus on the topic is encouraged.
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Keywords
Internal communication Employee communication Strategic communication Strategy Multidisciplinary
Citation
Araújo, M. & Miranda, S. (2019, jul, 04-06). Multidisciplinarity in internal communication and the challenges ahead. Comunicação apresentada na BledCom 2019: Trust and Reputation / 26th International Public Relations Research Symposium, Rikli Balance Hotel, Lake Bled, Slovenia.