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Authors
Advisor(s)
Abstract(s)
El objetivo de este estudio ha sido analizar el storytelling de la campaña política de
los dos principales candidatos a la presidencia de Portugal en las elecciones de 2016: Marcelo
Rebelo de Sousa y António Sampaio da Nóvoa. La metodología empleada ha sido el análisis de
contenido de los Personajes y la Trama en sus discursos de presentación de candidatura y en las
noticias sobre sus campañas en los periódicos Expresso y Público. Los resultados muestran, en el
análisis de prensa escrita, una relación entre el uso del personaje del villano y las encuestas de
intención de voto, una mayor referencia en ambos candidatos a la situación de equilibrio final, así
como que Rebelo de Sousa basó su narrativa en el héroe, mientras que en Sampaio da Nóvoa es
significativa el recurso al villano.
The objective of this study is to analyse the storytelling of the political campaigns of the main candidates in the 2016 Portuguese presidential campaign: Marcelo Rebelo de Sousa and António Sampaio da Nóvoa. The Methodology followed has been a content analysis of Characters and Plot in their announcement speeches, and news about their campaigns in newspapers Expresso and Público. The Results show that, in the analysis of newspapers, there is a relationship between the use of the villain and the election polls; the final state of equilibrium was the most used plot point by both candidates, as well as that Rebelo de Sousa’s narrative was based on the hero, while in Sampaio da Nóvoa’s the villain is a significant category.
The objective of this study is to analyse the storytelling of the political campaigns of the main candidates in the 2016 Portuguese presidential campaign: Marcelo Rebelo de Sousa and António Sampaio da Nóvoa. The Methodology followed has been a content analysis of Characters and Plot in their announcement speeches, and news about their campaigns in newspapers Expresso and Público. The Results show that, in the analysis of newspapers, there is a relationship between the use of the villain and the election polls; the final state of equilibrium was the most used plot point by both candidates, as well as that Rebelo de Sousa’s narrative was based on the hero, while in Sampaio da Nóvoa’s the villain is a significant category.
Description
Keywords
Storytelling Narrativa Campaña política Portugal Personajes Trama Narrative Political campaign Characters Plot
Citation
López Díez, J. & Verissimo, J. (2020, sep/dez). El storytelling de la campaña presidencial portuguesa de 2016. Rebelo de Sousa vs. Sampaio da Nóvoa. Sociedade e Estado. 35(3) 903-933. doi: 10.1590/s0102-6992-202035030011 [Acedido em dezembro 11, 2020].
Publisher
Instituto de Ciências Sociais - Campus Universitário Darcy Ribeiro