Attitudes, perceptions, and trends of honey consumption in Portugal

Mata, F.; Dos Santos, Maria José Palma Lampreia

Publication

Attitudes, perceptions, and trends of honey consumption in Portugal

2023-03-23Journal article

dc.contributor.author	Mata, F.
dc.contributor.author	Dos Santos, Maria José Palma Lampreia
dc.date.accessioned	2023-08-02T11:28:57Z
dc.date.available	2023-08-02T11:28:57Z
dc.date.issued	2023-03-23
dc.description.abstract	The research aim was to evaluate the Portuguese honey consumers’ profile, their attitudes, perceptions, and trends towards the product, production, and consumption, to allow the development of marketing strategies. With this purpose, a questionnaire was developed in accordance with the Ajzen's Planned Behaviour Theory and was then completed by 784 interviewees to retrieve quantitative and qualitative data. These included demographic, consumption pattern, and behavioural pattern variables collected in a Likert scale. Spearman correlations were performed between ordinal and continuous variables, and chi-squared tests of independency applied to contingency tables between nominal variables. A positive correlation was found between age and frequency of purchasing. Men consume honey more frequently than women. Portuguese honey has a good reputation, and it is preferred in relation to imported honey. The Portuguese consumer is not completely aware of the different floral characteristics of honey, other hive products, and positive externalities associated with beekeeping. By filling the marketing gap identified, production and consumption of honey could be increased in Portugal. Marketing campaigns promoting the health benefits of honey and other hive products, as well as the externalities of beekeeping may be advantageous.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Mata, F. & Dos-Santos, M. (2023). Attitudes, perceptions, and trends of honey consumption in Portugal. Acta Alimentaria. 52(1), 82-90. https://doi.org/10.1556/066.2022.00186	pt_PT
dc.identifier.doi	10.1556/066.2022.00186	pt_PT
dc.identifier.eissn	1588-2535
dc.identifier.issn	0139-3006
dc.identifier.uri	http://hdl.handle.net/10400.21/16367
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	AK Journals	pt_PT
dc.relation.publisherversion	https://akjournals.com/view/journals/066/52/1/article-p82.xml	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/4.0/	pt_PT
dc.subject	Honey	pt_PT
dc.subject	Consumer profile	pt_PT
dc.subject	Ajzen's Planned Behaviour Theory	pt_PT
dc.subject	Portugal	pt_PT
dc.title	Attitudes, perceptions, and trends of honey consumption in Portugal	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.citation.conferencePlace	Budapest, Hungary	pt_PT
oaire.citation.endPage	90	pt_PT
oaire.citation.startPage	82	pt_PT
oaire.citation.title	Acta Alimentaria	pt_PT
oaire.citation.volume	52(1)	pt_PT
person.familyName	Ribeiro da Mata
person.familyName	Dos-Santos
person.givenName	Fernando Jorge
person.givenName	Maria José Palma Lampreia
person.identifier	ABB-4311-2021
person.identifier.ciencia-id	0F1A-358B-43B5
person.identifier.ciencia-id	011D-55C7-976C
person.identifier.orcid	0000-0002-5687-7114
person.identifier.orcid	0000-0002-1992-0419
person.identifier.scopus-author-id	55353360600
person.identifier.scopus-author-id	56107451000
rcaap.rights	closedAccess	pt_PT
rcaap.type	article	pt_PT
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