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Abstract(s)
No ano letivo 2016-2017, foram 3340 os estudantes que se distribuíram pela oferta formativa do Instituto Superior de Contabilidade e Administração de Lisboa (ISCAL). Desses, fazem parte 77 estudantes que chegaram ao ISCAL através do programa Erasmus+, e que são designados por incoming. Não obstante estes fluxos que acontecem todos os anos no ISCAL, não existe qualquer forma de contacto sistemático, digital e não presencial, noutra língua que não o português, para a gestão do período de mobilidade. Surgiu, por isso, a oportunidade de produzir uma ferramenta que permitisse colmatar esta lacuna. Sabendo que este grupo é sempre constituído por jovens, e que é especialmente entre esta faixa etária que os telemóveis assumem hoje um lugar proeminente como acessório que nos acompanha e completa; sabendo também que o mundo das apps povoa o uso que fazemos hoje dos telemóveis, enquanto software que acrescenta valor à experiência do seu uso, o objetivo deste trabalho de projeto enquadrou-se nesta harmonia de comodidade digital de um aluno Erasmus incoming do ISCAL poder – da palma da mão – aceder à gestão da sua vida académica, através duma aplicação móvel, numa língua de entendimento comum: o inglês.
Os principais objetivos da investigação de suporte consistiram em avaliar junto dos estudantes, a relevância de utilização de uma app que permita a gestão da vida académica, durante o período da mobilidade para estudos, através do seu smartphone. Pretendeu-se igualmente perceber quais as funcionalidades mais valorizadas pelos estudantes, neste âmbito de uso.
Este estudo seguiu uma abordagem quantitativa de caráter exploratório, com base em dados primários, onde foram utilizados métodos e procedimentos estatísticos para a obtenção de conclusões a partir dos dados analisados. Considerámos pertinente efetuar um inquérito por questionário a uma amostra da população com vista a recolher dados que nos permitissem aferir os objetivos estabelecidos. O instrumento de análise utilizado foi um inquérito por questionário estruturado. Foram contactados todos os alunos Erasmus incoming desde o ano letivo 2013-2014 até ao ano letivo 2016-2017 num total de 229 indivíduos, tendo resultado num total de 112 inquéritos válidos.
Os resultados demonstraram que existe uma oportunidade efetiva de melhoria dos canais atuais dado que a maioria dos inquiridos considerou a app para smartphone como a melhor forma para gestão do período de mobilidade académica. A maioria dos inquiridos considerou igualmente útil possuir uma app para este propósito. Assim, conseguimos de forma contundente, confirmar a relevância de criação desta app de gestão da vida académica dos alunos Erasmus incoming.
ABSTRACT: In the 2016-2017 academic year, there were 3,340 students studying at the Lisbon Accounting and Business School (ISCAL). 77 of these students were incoming Erasmus students coming to study at ISCAL under the framework of the Erasmus+ programme. Regardless of the flow of international students that occur every year at ISCAL, there is no systematic, digital and non-presential way of contact in any language other than Portuguese. Hence, the opportunity arose to produce a tool that allowed this need to be filled. With the following realizations, that this group is always constituted by young people, that it is especially among this age group that mobile phones assume today a prominent position as an accessory that accompanies and completes us, that the world of apps populates the use that we make of mobile phones today as software that adds value to the user’s experience, the purpose of this project work fitted into this digital harmony and comfort of an incoming Erasmus student from ISCAL being able to – from the palm of his hand – access and manage his academic life by means of a mobile application in a vehicular, common language: English. One of the main goals of the research was to assess the relevance it would have to students the use of an app that would allow them the management of their academic life during the mobility study period using their smartphone. We also intended to identify the most appreciated features, within the scope of its use. This study followed a quantitative approach with an exploratory character, based on primary data, in which statistical methods and procedures where used to obtain conclusions from the data analysed. We considered it pertinent to conduct a questionnaire to a sample of the target population in order to collect data that would allow us to assess the established goals. To do so, we used a structured questionnaire, as the instrument of analysis. All incoming Erasmus students from the academic years 2013-2014 to 2016-2017 were contacted, totalising 229 individuals and resulting in 112 valid questionnaires. The results demonstrated that there is effectively room to improve the current communication channels since most of the respondents considered the smartphone app as the best way to manage the period of academic mobility. Most of the respondents also found it useful to have an app for this purpose. Accordingly, we were able to confirm the relevance of creating this app for managing the academic life of incoming Erasmus students.
ABSTRACT: In the 2016-2017 academic year, there were 3,340 students studying at the Lisbon Accounting and Business School (ISCAL). 77 of these students were incoming Erasmus students coming to study at ISCAL under the framework of the Erasmus+ programme. Regardless of the flow of international students that occur every year at ISCAL, there is no systematic, digital and non-presential way of contact in any language other than Portuguese. Hence, the opportunity arose to produce a tool that allowed this need to be filled. With the following realizations, that this group is always constituted by young people, that it is especially among this age group that mobile phones assume today a prominent position as an accessory that accompanies and completes us, that the world of apps populates the use that we make of mobile phones today as software that adds value to the user’s experience, the purpose of this project work fitted into this digital harmony and comfort of an incoming Erasmus student from ISCAL being able to – from the palm of his hand – access and manage his academic life by means of a mobile application in a vehicular, common language: English. One of the main goals of the research was to assess the relevance it would have to students the use of an app that would allow them the management of their academic life during the mobility study period using their smartphone. We also intended to identify the most appreciated features, within the scope of its use. This study followed a quantitative approach with an exploratory character, based on primary data, in which statistical methods and procedures where used to obtain conclusions from the data analysed. We considered it pertinent to conduct a questionnaire to a sample of the target population in order to collect data that would allow us to assess the established goals. To do so, we used a structured questionnaire, as the instrument of analysis. All incoming Erasmus students from the academic years 2013-2014 to 2016-2017 were contacted, totalising 229 individuals and resulting in 112 valid questionnaires. The results demonstrated that there is effectively room to improve the current communication channels since most of the respondents considered the smartphone app as the best way to manage the period of academic mobility. Most of the respondents also found it useful to have an app for this purpose. Accordingly, we were able to confirm the relevance of creating this app for managing the academic life of incoming Erasmus students.
Description
Trabalho de projeto submetido como requisito parcial para obtenção do grau de mestre em publicidade e marketing.
Keywords
Marketing Erasmus Estudantes do ensino superior Aplicações móveis ISCAL - Instituto Superior de Contabilidade e Administração de Lisboa Portugal Higher education students Mobile applications Apps
Citation
DIAS, Carla Sofia Leão Nogueira - Aplicação móvel para alunos Erasmus do ISCAL. Lisboa: IPL, Escola Superior de Comunicação Social, 2017. Trabalho de projeto.
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social