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Advisor(s)
Abstract(s)
Consumers’ attitudes about reveal important information about
the production and supply chain of food and the commercialisation
process (Unnevehr et al., 2010). To fully understand a consumption
market, it is important to study the symbolic representations of
consumption habits (Bekker et al., 2017). The consumer perceives
consumption accordingly to social norms and values, and
consumption habits cannot be analyzed as individual phenomena.
Choices are under the influence of norms, values, taboos,
permissions, prohibitions, and beliefs (Andorfer & Liebe, 2013). The
consumers’ attitudes have been considered important
determinants of their behaviour. The Ajzen’s Planned Behaviour
Theory (APBT) (Ajzen, 1991) is based in the presumption that
people behave in a sensible way, consider the information
available, and consider the implications of their actions. The theory
postulates that a person’s interest to perform or not a certain
behaviour is a direct function of individually and socially related
variables. The individual component is based in the individual
attitude or mood to react favourably or unfavourably to an object,
individual, institution, or event (Kim and Hunter, 1993). The social
component includes the subjective norms determined by the
perception of the social pressures acting on the individual, to
perform or not a certain behaviour (Ajzen 1991
Description
Keywords
Consumers Attitudes of consumers Perceptions of consumers Sustainability
Citation
Mata, F., & Dos-Santos, M. (2022, nov, 17). Consumption of honey in portugal: consumers’ attitudes, perceptions and trends. Poster presented at 1st International Congress on Food, Nutrition & Public Health, Instituto Nacional Doutor Ricardo Jorge, Lisboa, Portugal.