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Dominant communication strategies and digital platforms for personal brand management in the “post-pandemic” job market

2023-09Book part Restricted access
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dc.contributor.authorMachado, Evelin
dc.contributor.authorMiranda, Sandra
dc.contributor.authorBaldi, Vania
dc.date.accessioned2023-11-02T14:54:21Z
dc.date.available2023-11-02T14:54:21Z
dc.date.issued2023-09
dc.description.abstractThe objective of the article is to investigate what are the most appropriate communicational strategies for social media in the context of personal brand management, which digital platforms are dominant and how they can be used in the “post-pandemic” job market of COVID-19. To this end, data collection was conducted with professionals specializing in personal branding, the process responsible for personal brand management, in the scenario of Portugal and Brazil. The research seeks to contribute to fill scientific gaps concerning the personal branding theme and provide the labor market with an updated vision aligned with the best practices used by market specialists, from the countries under analysis, in addition to the use by society in general.en
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMachado, E., Miranda, S., Baldi, V. (2024). Dominant communication strategies and digital platforms for personal brand management in the “post-pandemic” job market. In J.L. Reis, M. Del Rio Araujo, L.P. Reis, J.P.M. dos Santos (eds), Marketing and Smart Technologies: ICMarkTech 2022 (pp 177–189). Springer. https://doi.org/10.1007/978-981-99-0333-7_14en
dc.identifier.doihttps://doi.org/10.1007/978-981-99-0333-7_14pt_PT
dc.identifier.isbn978-981-99-0332-0
dc.identifier.urihttp://hdl.handle.net/10400.21/16598
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-981-99-0333-7_14#citeaspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectSocial mediaen
dc.subjectCommunicationen
dc.subjectPersonal branden
dc.subjectLabor marketen
dc.titleDominant communication strategies and digital platforms for personal brand management in the “post-pandemic” job marketen
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceSingaporept_PT
oaire.citation.endPage189pt_PT
oaire.citation.startPage177pt_PT
oaire.citation.titleMarketing and Smart Technologies: ICMarkTech 2022en
oaire.citation.volumeVol.1pt_PT
person.familyNameMachado Barbosa
person.familyNameLopes Miranda
person.familyNameBaldi
person.givenNameEvelin
person.givenNameSandra Marisa
person.givenNameVania
person.identifierzxJpWTcAAAAJ
person.identifier.ciencia-id9B19-D27E-FBF9
person.identifier.ciencia-id681E-05F5-C887
person.identifier.ciencia-id401F-3E3C-72B0
person.identifier.orcid0000-0002-5544-5942
person.identifier.orcid0000-0002-7663-3328
person.identifier.scopus-author-id57015214200
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublicationb1a71727-bce6-422e-acd7-101f6208c135
relation.isAuthorOfPublication9d1851ad-50f7-4c1d-8ccf-cafb9c5a9aba
relation.isAuthorOfPublicationa24a974d-3d87-46e5-a937-9ccc80e316ba
relation.isAuthorOfPublication.latestForDiscoveryb1a71727-bce6-422e-acd7-101f6208c135

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