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Advisor(s)
Abstract(s)
Nos últimos anos a preocupação por um estilo de vida mais equilibrado tem-se revelado cada vez mais importante no quotidiano da população portuguesa. Contudo, segundo estimativas realizadas pelo IHM (The Institute for Health Metrics and Evaluation – 2015), os hábitos alimentares inapropriados foram a causa com mais destaque no total de anos de vida saudável perdidos pelos portugueses.
Se, por um lado, temos os hábitos alimentares saudáveis, por outro temos a tecnologia que está em constante evolução e que apesar de diminuir a atividade física, pode ser uma verdadeira aliada na consciencialização e promoção da saúde. Com a chegada das novas tecnologias é possível estarmos permanentemente informados sobre todos os temas, seja qual for o local, e por isso, torna-se mais fácil incentivar a adoção de comportamentos mais saudáveis. Hoje em dia, as aplicações móveis desempenham um papel essencial, sendo uma grande ajuda, porque estão presentes no dia-a-dia das pessoas e, dessa forma, fica mais simples alterar os maus hábitos alimentares, recorrendo a uma app móvel que alerte para as boas e más escolhas alimentares.
Este trabalho de projeto tem o intuito de analisar e identificar as principais apps já existentes no mercado relacionadas com a nutrição e bem-estar, com vista ao desenvolvimento de uma app móvel de leitura e interpretação dos rótulos que auxilie na consciencialização dos hábitos alimentares da população portuguesa.
Para o efeito, foi desenvolvida uma investigação de suporte, tendo sido aplicado uma metodologia do tipo quantitativa, operacionalizada por via de um inquérito por questionário, a uma amostra de 152 sujeitos. As principais conclusões apontam para a viabilidade e importância da app tendo como principais funcionalidades a leitura e interpretação dos rótulos, receitas com base nos produtos comprados, sugestões de produtos saudáveis e locais onde podemos encontrar os produtos.
ABSTRACT: In recent years the concern for a more balanced lifestyle has become increasingly important in the daily lives of the Portuguese population. However, according to estimates by the Institute for Health Metrics and Evaluation (IHM) in 2015, inappropriate eating habits were the most prominent cause in the total years of healthy life lost by the Portuguese. If on the one hand we have healthy eating habits, on the other we have the technology that is constantly evolving and that despite decreasing physical activity, can be a true ally in health awareness and promotion. With the arrival of new technologies it is possible to be permanently informed on all issues, regardless of location, and therefore, it is easier to encourage the adoption of healthier behaviors. Nowadays, mobile apps play a vital role and are a great help because they are present in people's daily lives and, in this way, it is easier to change bad eating habits using a mobile app that alerts people to good and bad eating choices. This project work intends to analyze and identify the main apps already existent in the market related to nutrition and well-being, in order to develop a mobile app for label reading and interpretation that helps in the awareness of eating habits of the Portuguese population. For this purpose, a support research was developed and a quantitative-type methodology was used through a questionnaire survey applied to a sample of 152 subjects. The main conclusions point to the feasibility and importance of the app having as main features the reading and interpretation of labels, recipes based on the products bought, suggestions of healthy products and places where we can find those products.
ABSTRACT: In recent years the concern for a more balanced lifestyle has become increasingly important in the daily lives of the Portuguese population. However, according to estimates by the Institute for Health Metrics and Evaluation (IHM) in 2015, inappropriate eating habits were the most prominent cause in the total years of healthy life lost by the Portuguese. If on the one hand we have healthy eating habits, on the other we have the technology that is constantly evolving and that despite decreasing physical activity, can be a true ally in health awareness and promotion. With the arrival of new technologies it is possible to be permanently informed on all issues, regardless of location, and therefore, it is easier to encourage the adoption of healthier behaviors. Nowadays, mobile apps play a vital role and are a great help because they are present in people's daily lives and, in this way, it is easier to change bad eating habits using a mobile app that alerts people to good and bad eating choices. This project work intends to analyze and identify the main apps already existent in the market related to nutrition and well-being, in order to develop a mobile app for label reading and interpretation that helps in the awareness of eating habits of the Portuguese population. For this purpose, a support research was developed and a quantitative-type methodology was used through a questionnaire survey applied to a sample of 152 subjects. The main conclusions point to the feasibility and importance of the app having as main features the reading and interpretation of labels, recipes based on the products bought, suggestions of healthy products and places where we can find those products.
Description
Trabalho de projeto submetido como requisito parcial para obtenção do grau de mestre em publicidade e marketing.
Keywords
Marketing Aplicações móveis Nutrição Hábitos alimentares saudáveis Portugal Apps Mobile applications Nutrition Healthy eating habits
Pedagogical Context
Citation
GUERREIRO, Catarina Belmonte Lopes do Carmo - NutriHolic: app de nutrição. Lisboa: IPL, Escola Superior de Comunicação Social, 2017. Trabalho de projeto.
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social