| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 5.52 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Numa sociedade em que a preocupação com o bem-estar psicológico e físico é cada vez mais relevante, o ténis, sendo um dos desportos que mais prolonga a esperança média de vida, encontra-se em absoluto crescendo. O status quo do ténis profissional vive uma transição geracional acompanhada de uma homogeneização das condições de jogo, derivada, entre outras questões, do assemelhar das superfícies. Perante o cenário atual do ténis profissional e o seu futuro, o presente trabalho de projeto visa a conceção de um business case relativo ao início de um projeto para implementação de uma nova superfície num torneio profissional de ténis, com os principais objetivos de proporcionar uma diminuição na duração das partidas, promover a inovação no desporto e, não menos importante, incrementar variação nas condições de jogo e dos estilos de jogo dos jogadores. Para que estes objetivos sejam alcançados, sendo que se pretende dar início a um projeto, primeiramente, enquadra-se o trabalho em relação à avaliação e gestão de projetos seguida da proposta da organização do business case, através do modelo 6W2H. Este modelo serve de estrutura ao Estudo de Caso, que integra uma avaliação económica e estratégica do futuro projeto. Nas conclusões discute-se a viabilidade do projeto assim como trabalhos futuros necessários. Este estudo pretende, assim, oferecer uma base estruturada para apoiar a decisão sobre a adoção de uma nova superfície, assegurando a sua viabilidade técnica, económica e estratégica.
Abstract In a society where concern for psychological and physical well-being is increasingly relevant, tennis, as one of the sports most strongly associated with increased life expectancy, continues to experience significant growth. The status quo of professional tennis is currently undergoing a generational transition, accompanied by a homogenization of playing conditions, largely resulting from the similarity of court surfaces. Given the current and future landscape of professional tennis, this project aims to design a business case for the implementation of a new playing surface in a professional tournament. The main objectives are to reduce the duration of tennis matches, promote innovation within the sport, and, not least, enhance the diversity of playing conditions and players’ styles of play. To achieve these objectives, and considering the project initiation perspective, the study first addresses the theoretical framework of project evaluation and management, followed by the proposal for structuring the business case through the 6W2H model. This model serves as the foundation for the Case Study, which includes an economic and strategic evaluation of the prospective project. The conclusions discuss the project’s viability as well as the necessary directions for future work. This study thus seeks to provide a structured basis to support decision-making regarding the adoption of a new surface, ensuring its technical, economic, and strategic feasibility.
Abstract In a society where concern for psychological and physical well-being is increasingly relevant, tennis, as one of the sports most strongly associated with increased life expectancy, continues to experience significant growth. The status quo of professional tennis is currently undergoing a generational transition, accompanied by a homogenization of playing conditions, largely resulting from the similarity of court surfaces. Given the current and future landscape of professional tennis, this project aims to design a business case for the implementation of a new playing surface in a professional tournament. The main objectives are to reduce the duration of tennis matches, promote innovation within the sport, and, not least, enhance the diversity of playing conditions and players’ styles of play. To achieve these objectives, and considering the project initiation perspective, the study first addresses the theoretical framework of project evaluation and management, followed by the proposal for structuring the business case through the 6W2H model. This model serves as the foundation for the Case Study, which includes an economic and strategic evaluation of the prospective project. The conclusions discuss the project’s viability as well as the necessary directions for future work. This study thus seeks to provide a structured basis to support decision-making regarding the adoption of a new surface, ensuring its technical, economic, and strategic feasibility.
Descrição
Palavras-chave
Business case Avaliação e gestão de projetos Modelo 6W2H Inovação Tomada de decisão Superfícies para a prática de ténis Project evaluation and management 6W2H model Innovation Decision-making Tennis playing surfaces