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Advisor(s)
Abstract(s)
Com a crise sucessiva que o mundo vai experimentando, Angola, em particular, começa a possuir índices de taxa de desemprego elevado, o País depende do petróleo que é o produto de referência para exportação. Assim sendo, empreender no setor privado tem-se revelado com maior dimensão a necessidade vital de se criar investimentos e apresentar soluções inovadoras, afigurando-se assim que a Economia está cada vez mais dependente do setor privado, nomeadamente da sua capacidade de gerar emprego e da sua grande flexibilidade como instrumentos para pôr em prática a capacidade empreendedora e inovadora, aumentando a
riqueza do País.O objetivo da pesquisa é analisar a viabilidade técnica, económica e financeira para
implementação de uma indústria de telha e tijolos a designar cerâmica do Norte. Este estudo assume relevância, pois pretende-se que contribua não só para o desenvolvimento e consolidação dos conhecimentos adquiridos pela autora, mas também para o setor em causa, pois representa um documento de auxílio para a Empresa implementar o seu negócio. A metodologia adotada será híbrida, resultante da pesquisa e análise da informação e do estudo de mercado realizado através da técnica interpretativa. Depois, tudo isto irá permitir que se definam um conjunto de estratégias com base no modelo de plano de negócios, analisando-se os dados recolhidos. A escolha pelo desenvolvimento do plano de negócios, para a conclusão do mestrado, teve como principal objetivo, não só, perceber os conhecimentos adquiridos ao nível da ciência na área de gestão e empreendedorismo, mas também disciplinar-me aquando da transposição de uma ideia ao plano de negócios, seguindo as etapas metodológicas necessárias para a sua implementação e avaliação.
With the successive crisis that the world is experiencing, Angola, in particular, begins to have high unemployment rates; the country depends on oil, which is the reference product for export. Therefore, investing in the private sector has revealed with greater dimension the vital need to create investments and present innovative solutions, thus showing that the Economy is increasingly dependent on the private sector, specifically on its capacity to generate jobs and the great flexibility as instruments to put into practice the entrepreneurial and innovative capacity, increasing the wealth of the country. The objective of the research is to analyze the technical, economic and financial feasibility for the implementation of ceramics of the North. This study is relevant because it is intended not only the contribution to the development and consolidation of knowledge created by the author, but also for the sector specifically, it is a help document for the company implement its business. The adopted methodology will be hybrid, resulting from the research and analysis of information and the market study carried out through the interpretative technique. Then, all of this will allow a set of strategies to be defined based on the business plan model, analyzing the collected data. The choice for the development of the business plan, for the conclusion of the master's degree, had as main objective, not only, to understand the knowledge acquired at the level of science in the area of management and entrepreneurship, but also to discipline myself when transposing an idea to the business plan, following the methodological steps necessary for its implementation and evaluation.
With the successive crisis that the world is experiencing, Angola, in particular, begins to have high unemployment rates; the country depends on oil, which is the reference product for export. Therefore, investing in the private sector has revealed with greater dimension the vital need to create investments and present innovative solutions, thus showing that the Economy is increasingly dependent on the private sector, specifically on its capacity to generate jobs and the great flexibility as instruments to put into practice the entrepreneurial and innovative capacity, increasing the wealth of the country. The objective of the research is to analyze the technical, economic and financial feasibility for the implementation of ceramics of the North. This study is relevant because it is intended not only the contribution to the development and consolidation of knowledge created by the author, but also for the sector specifically, it is a help document for the company implement its business. The adopted methodology will be hybrid, resulting from the research and analysis of information and the market study carried out through the interpretative technique. Then, all of this will allow a set of strategies to be defined based on the business plan model, analyzing the collected data. The choice for the development of the business plan, for the conclusion of the master's degree, had as main objective, not only, to understand the knowledge acquired at the level of science in the area of management and entrepreneurship, but also to discipline myself when transposing an idea to the business plan, following the methodological steps necessary for its implementation and evaluation.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Empreendedorismo Plano de negócios Viabilidade técnica, económica e financeira Entrepreneurship Business plan Technical, economic and financial viability.
Citation
Fernando, J. A. T. (2021). Plano de negócios para a implementação de uma indústria de cerâmica na Província do Uíge (Angola).(Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/15279