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Transmedia digital storytelling: let's build our story!

datacite.subject.fosCiências Sociais::Ciências da Comunicação
datacite.subject.sdg04:Educação de Qualidade
dc.contributor.authorSousa, Vanda
dc.date.accessioned2026-09-08T14:38:39Z
dc.date.available2026-09-08T14:38:39Z
dc.date.issued2017
dc.description.abstractCombining the concept of communicational act as performative of self-identity, as Benveniste (1958) argued, with the concept of classical and digital transmedia narratives as constructors of natural narratological ecosystems, as Jenkins (2003) argues, we believe we can demonstrate that Transmedia digital narratives are an important tool in Active ageing field - considered not only apolicy but as an important part of the healthy social andcultural development of each person and society in general. Thus, we will question the social marketing potential of transmedia digital content in the new communication paradigm, in which the reader becomes cooperative and constructs the meanings of the text, highlighting the new digital technology as a facilitator of the intergenerational communication process.eng
dc.identifier.citationSousa, V. (2017). Transmedia digital storytelling -let's build our story! 1st International Conference on Making Construals – Making, Thinking and Learning in the Digital Age. University of Warwick, United Kingdom. 13-16 July 2017
dc.identifier.urihttp://hdl.handle.net/10400.21/23059
dc.language.isoeng
dc.peerreviewedyes
dc.publisherUniversity of Warwick
dc.relation.hasversionhttps://scholar.google.com/citations?view_op=view_citation&hl=pt-PT&user=ASrLVlAAAAAJ&citation_for_view=ASrLVlAAAAAJ:qUcmZB5y_30C
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectTransmedia digital narratives
dc.subjectStorytelling
dc.subjectLanguage
dc.subjectActive aging
dc.titleTransmedia digital storytelling: let's build our story!eng
dc.typeconference proceedings
dspace.entity.typePublication
oaire.citation.conferenceDate2017-07-13
oaire.citation.conferencePlaceUniversity of Warwick, United Kingdom
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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