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Transmedia digital storytelling -let's build our story!
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Abstract
ABSTRACTCombining the concept of communicational act asperformative of self-identity, as Benveniste (1958) argued,with the concept of classical and digital transmedianarratives as constructors of natural narratologicalecosystems, as Jenkins (2003) argues, we believe we candemonstrate that Transmedia digital narratives are animportant tool in Active ageing field - considered not only apolicy but as an important part of the healthy social andcultural development of each person and society in general.Thus, we will question the social marketing potential ofTransmedia digital content in the new communicationparadigm - in which the reader becomes cooperative andconstructs the meanings of the text - highlighting the newdigital technology as facilitator of the intergenerationalcommunication process
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Palavras-chave
Transmedia Digital Narratives Storytelling Language Active Aging
Contexto Educativo
Citação
• Sousa,V. (2017). Transmedia digital storytelling -let's build our story! 1st International Conference on Making Construals – Making, Thinking and Learnig in the Digital Age. University of Warwick, United Kingdom. 13-16 July 2017