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Transmedia digital storytelling: let's build our story!
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Resumo(s)
Combining the concept of communicational act as performative of self-identity, as Benveniste (1958) argued, with the concept of classical and digital transmedia narratives as constructors of natural narratological ecosystems, as Jenkins (2003) argues, we believe we can demonstrate that Transmedia digital narratives are an important tool in Active ageing field - considered not only apolicy but as an important part of the healthy social andcultural development of each person and society in general. Thus, we will question the social marketing potential of transmedia digital content in the new communication paradigm, in which the reader becomes cooperative and constructs the meanings of the text, highlighting the new digital technology as a facilitator of the intergenerational communication process.
Descrição
Palavras-chave
Transmedia digital narratives Storytelling Language Active aging
Contexto Educativo
Citação
Sousa, V. (2017). Transmedia digital storytelling -let's build our story! 1st International Conference on Making Construals – Making, Thinking and Learning in the Digital Age. University of Warwick, United Kingdom. 13-16 July 2017