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Nutritional profile and consumers’ perceptions of cereal bars

2024-04Journal article Open access
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dc.contributor.authorSaraiva, Magda
dc.contributor.authorGarrido, Margarida Vaz
dc.contributor.authorViegas, Cláudia
dc.contributor.authorPrada, Marília
dc.date.accessioned2024-04-29T12:04:31Z
dc.date.available2024-04-29T12:04:31Z
dc.date.issued2024-04
dc.descriptionThis research was financially supported by Project LISBOA-01-0145-FEDER-028008, co-funded by the Lisboa 2020 Program, Portugal 2020, and the European Union through FEDER funds and by national funds through the Foundation for Science and Technology, and by a grant awarded to the first author [CEECINST/00089/2021].pt_PT
dc.description.abstractThe fast pace of our daily lives often prompts consumers to seek convenient and ready-to-eat snacks, such as cereal bars. This work aims to characterize the cereal bars available in the Portuguese market (Study 1), as well as consumers’ perceptions of different types of these products (Study 2). First, we collected data (e.g. nutritional information, price) on 277 cereal bars from two major Portuguese retailers. The results indicated that most of these products do not comply with the current guidelines for key nutrients like sugar, fat, and salt. Second, using an online survey, we asked participants (N = 373) to evaluate cereal bars from different categories (e.g. “energy/protein”) across eleven dimensions. Overall, the bars were rated as tasty but also unhealthy, highly caloric, processed, and unsuitable for athletes, children, and weight loss. Interestingly, participants overestimated the content of most nutrients contained in cereal bars. A content analysis revealed that participants indicated more reasons for not consuming (e.g. excessive sugar content) than consuming (e.g. convenience) these products. Given the increasing popularity of cereal bars, our findings call for action from multiple stakeholders toward improving cereal bars’ nutritional profile and advancing our understanding of consumers’ perceptions of these products to facilitate healthier choices.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSaraiva M, Garrido MV, Viegas C, Prada M. Nutritional profile and consumers’ perceptions of cereal bars. J Food Prod Mark. 2024;30(3):89-103.pt_PT
dc.identifier.doi10.1080/10454446.2024.2340446pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/17402
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTaylor & Francispt_PT
dc.relationProject LISBOA-01-0145-FEDER-028008pt_PT
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1080/10454446.2024.2340446pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectNutritionpt_PT
dc.subjectNutritional profilept_PT
dc.subjectCereal barspt_PT
dc.subjectConsumer perceptionspt_PT
dc.titleNutritional profile and consumers’ perceptions of cereal barspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage103pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage89pt_PT
oaire.citation.titleJournal of Food Products Marketingpt_PT
oaire.citation.volume30pt_PT
person.familyNameCOLAÇO LOURENÇO VIEGAS
person.givenNameCLÁUDIA ALEXANDRA
person.identifier.ciencia-id1E1E-A95A-5A71
person.identifier.orcid0000-0001-6051-7317
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication2539f10d-3879-4cc7-b781-9d03f8a68db2
relation.isAuthorOfPublication.latestForDiscovery2539f10d-3879-4cc7-b781-9d03f8a68db2

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