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Political public relations and the architecture of legitimacy: the sacred and the profane in the political rally
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Orientador(es)
Resumo(s)
In an era defined by the fragmentation of audiences and the ubiquity of digital communication, the traditional election rally faces an ontological crisis. Often dismissed as an obsolete relic or reduced to a choreographed "media window" for television consumption, the rally’s persistence in the modern campaign cycle presents a profound sociological paradox. This book challenges the prevailing narrative of the “death of the rally”.
Drawing on a robust interdisciplinary framework that bridges Public Relations, Political Science, and Sociology, this research redefines the rally not as a promotional tool, but as a Sacred Ritual of Communion. By applying the lenses of Hannah Arendt’s theory of Action, Max Weber’s concept of Charismatic Authority, and Émile Durkheim’s dichotomy of the Sacred and the Profane, the author constructs a new theoretical model for Political Public Relations.
The study posits that the rally functions as a Secular Liturgy, where the "Profane" struggle for votes is elevated into a "Sacred" celebration of identity. Through a synthesis of Epideictic and Deliberative argumentation, the leader links the party’s historical myths to a messianic future, transforming the gathered crowd into a unified political tribe. Based on extensive empirical research within the Portuguese political landscape – a context that serves as a microcosm for Western democracies – this book offers a critique of the "instrumental" view of Public Relations. The rally, when reclaimed from the logic of the spectacle, serves as the ultimate barometer of democratic vitality, essential for the construction of sustainable organisational legitimacy.
Descrição
Registo worldcat: https://search.worldcat.org/pt/title/1579216429
Palavras-chave
Political public relations Public relations Political rally Political legitimacy
Contexto Educativo
Citação
da Silva Jorge, N. (2026). Political public relations and the architecture of legitimacy: The sacred and the profane in the political rally. Bica Publishing.