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Marketing in the public sector - benefits and barriers: a bibliometric study from 1931 to 2020

2020-12-24Journal article Open access
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dc.contributor.authorMatos, Nelson
dc.contributor.authorCorreia, Marisol B.
dc.contributor.authorRamón Saura, José
dc.contributor.authorReyes-Menendez, Ana
dc.contributor.authorBaptista, Nuno
dc.date.accessioned2023-01-26T15:49:24Z
dc.date.available2023-01-26T15:49:24Z
dc.date.issued2020-12-24
dc.description.abstractThe global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the main topics researchers have looked into the past, but also into the new challenges they will face in the future. Thus, the purpose of this study is to provide a thorough a bibliometric overview of the theoretical framework and to identify benefits and barriers of marketing in the public sector. We provide an overview of the theoretical framework and identify the benefits and barriers of marketing in the public sector through a bibliometric study. To achieve this objective, a systematic literature review was conducted of 3926 articles from 1931 to 2020. The results allowed the identification of four main theoretical clusters: educational, public health, social economics and urban politics. It also offered benefits and barriers in the context of MPS. Conclusions and implications to the academia and managers are drawn. Future research opportunities are also provided.en
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMatos, N., Correia, M.B., Ramón Saura, J., Reyes-Menendez, A., & Baptista, N. (2020). Marketing in the public sector—benefits and barriers: A bibliometric study from 1931 to 2020. Social Sciences, 9(10). https://doi.org/10.3390/socsci9100168en
dc.identifier.doi10.3390/socsci9100168pt_PT
dc.identifier.issn2076-0760
dc.identifier.urihttp://hdl.handle.net/10400.21/15401
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relation.publisherversionhttps://www.mdpi.com/2076-0760/9/10/168pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectPublic sectoren
dc.subjectPublic marketingen
dc.subjectMain trendsen
dc.subjectBenefitsen
dc.subjectBarriersen
dc.titleMarketing in the public sector - benefits and barriers: a bibliometric study from 1931 to 2020en
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceBasel, Switzerlandpt_PT
oaire.citation.titleSocial Sciencesen
person.familyNameMatos
person.familyNameCorreia
person.familyNameSaura
person.familyNameReyes-Menendez
person.familyNameBaptista
person.givenNameNelson
person.givenNameMarisol B.
person.givenNameJosé Ramón
person.givenNameAna
person.givenNameNuno
person.identifier555126
person.identifier594140
person.identifier.ciencia-idC71C-19F4-A193
person.identifier.ciencia-idFE15-819A-4535
person.identifier.ciencia-idBD1B-80FA-1819
person.identifier.ciencia-idAD1D-892D-7353
person.identifier.orcid0000-0002-6263-5007
person.identifier.orcid0000-0002-1788-6114
person.identifier.orcid0000-0002-9457-7745
person.identifier.orcid0000-0003-0636-9573
person.identifier.orcid0000-0001-7130-0543
person.identifier.ridAAP-1169-2020
person.identifier.ridL-2861-2018
person.identifier.ridX-5393-2018
person.identifier.scopus-author-id57195062461
person.identifier.scopus-author-id55333058000
person.identifier.scopus-author-id57196713419
person.identifier.scopus-author-id57203570105
person.identifier.scopus-author-id57200392594
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication4ff6cc56-47ab-4a09-bbb7-9e7cddf0edab
relation.isAuthorOfPublication71bc54c7-5100-4701-b179-73cff79bda0f
relation.isAuthorOfPublicatione601082a-b088-4363-a3e0-2605900cdb40
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