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Authors
Advisor(s)
Abstract(s)
Angola foi, na última década, uma das economias com maior e mais rápido crescimento económico, sendo este marcado pelo aumento significativo do seu PIB, por uma quebra acentuada da inflação e das taxas de juro, pelo aumento das reservas externas e por um crescimento acentuado das exportações. Nos últimos anos, o comércio entre Portugal e Angola tem conhecido um crescimento sustentável, sendo que, por exemplo, entre 2008 a 2012, os investimentos angolanos em Portugal aumentaram 93%. A internacionalização de diversos Grupos Angolanos em Portugal é hoje uma realidade, funcionando Portugal como uma porta estratégica para outros destinos Europeus. Os dois Grupos estudados, Refriango e Bartolomeu Dias, apresentam estratégias de internacionalização distintas, particularmente na sua expansão para Portugal. O Grupo Refriango tem apostado muito na internacionalização, estando presente já em 22 países. Em Portugal utilizou como estratégias principais, o estabelecimento de uma parceria com a Delta Cafés, em 2014, e a forte aposta na comunicação e no marketing, divulgando as marcas em diversos canais de comunicação e associando-as a eventos desportivos e culturais. O Grupo Bartolomeu Dias tem mantido uma postura de comunicação reservada, e aposta de forma mais cautelosa na internacionalização. Atualmente, dedicado a diversas atividades como construção civil, hotelaria, logística e trading, o Grupo tem escritórios em 3 países, além de Angola. O seu modelo de internacionalização envolve a criação de subsidiárias, onde aposta na pesquisa de potenciais negócios nos seus ramos de atuação. Em Portugal a estratégia foi equivalente, com a abertura de sucursal de Lisboa em 2010.
Angola was in the last decade one of the economies with the largest and fastest economic growth. This was marked by a significant increase of Angola ́s gross national product, by a sharpen fall of its inflation and interest rates. Angola ́s growth could be explained as well by the raise of foreign reserves and the increase of exportations. In the last years, trade between Angola and Portugal has known a sustainable growth, with Angolan investments increasing to 93%, from 2008 to 2012. The internationalization of several Angolan Groups in Portugal is now a reality, functioning Portugal as a strategic entrance for other European destinations. The two studied groups, Refriango and Bartolomeu Dias, present different internationalization strategies, particularly in their expansion to Portugal. The Refriango Group has focused on internationalization, and is already present in 22 countries. In Portugal, the company used as its main strategies the establishment of a partnership with Delta Cafés, in 2014, and its strong investment in communication and marketing, and disseminating the brands in various communication channels and associating them with sporting and cultural events. The Bartolomeu Dias Group has maintained a reserved communication position, and investing more cautiously on internationalization. Currently, dedicated to various activities such as construction, hotel, logistics and trading, the Group has offices in 3 countries, in addition to Angola. Its internationalization model involves the creation of subsidiaries, where it invests in researching potential businesses in its areas of operation. In Portugal the strategy was equivalent, with the opening of a Lisbon subsidiary in 2010.
Angola was in the last decade one of the economies with the largest and fastest economic growth. This was marked by a significant increase of Angola ́s gross national product, by a sharpen fall of its inflation and interest rates. Angola ́s growth could be explained as well by the raise of foreign reserves and the increase of exportations. In the last years, trade between Angola and Portugal has known a sustainable growth, with Angolan investments increasing to 93%, from 2008 to 2012. The internationalization of several Angolan Groups in Portugal is now a reality, functioning Portugal as a strategic entrance for other European destinations. The two studied groups, Refriango and Bartolomeu Dias, present different internationalization strategies, particularly in their expansion to Portugal. The Refriango Group has focused on internationalization, and is already present in 22 countries. In Portugal, the company used as its main strategies the establishment of a partnership with Delta Cafés, in 2014, and its strong investment in communication and marketing, and disseminating the brands in various communication channels and associating them with sporting and cultural events. The Bartolomeu Dias Group has maintained a reserved communication position, and investing more cautiously on internationalization. Currently, dedicated to various activities such as construction, hotel, logistics and trading, the Group has offices in 3 countries, in addition to Angola. Its internationalization model involves the creation of subsidiaries, where it invests in researching potential businesses in its areas of operation. In Portugal the strategy was equivalent, with the opening of a Lisbon subsidiary in 2010.
Description
Mestrado em Contabilidade e Gestão das Instituições Financeiras
Keywords
Modelo de internacionalização em Portugal Empresas angolanas Refriango Bartolomeu Dias Internationalization model in Portugal Angolan Companies
Citation
Silva, M. (2018). Portugal como porta de entrada na Europa para empresas angolanas: um estudo comparativo sobre a estratégia de internacionalização adotada no período 2009/2015. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/13279