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Authors
Advisor(s)
Abstract(s)
As ferramentas obtidas no decorrer do mestrado em gestão e empreendedorismo permitem olhar e encarar as empresas e os negócios de uma forma mais critica e ao mesmo tempo permite ver e/ou criar novas oportunidades de negócio. As raízes culturais e tradições manifestadas através de produtos regionais, em especial pela doçaria regional, são uma expressão de cultura, tradição, valores e modos de vida de uma determinada região. A Tilinha – Doçaria Regional tem como génese a impossibilidade de se poder degustar alguns tipos específicos de doçaria regional do norte, na zona da grande Lisboa. Assim, surge a ideia de implementar uma ideia de negócio que, através de parcerias com confeitarias e pastelarias históricas da região norte, garanta a distribuição dos seus produtos em Lisboa. O objetivo desde projeto é criar entre um a dois postos de trabalho para garantir a distribuição de doçaria regional da zona norte de Portugal em hotéis, casas de chá e lojas da especialidade na região de Lisboa. Pretendemos destacarmo-nos através da qualidade e tradição dos produtos exclusivos dos nossos parceiros. Através deste trabalho, aplicando o Business Model Canvas, pretende-se avaliar a viabilidade económica e financeira de um futuro negócio de distribuição de doçaria regional na zona da grande Lisboa. Por outro lado, o desenvolvimento deste projeto passa por uma revisão de literatura por forma a apresentar os conceitos relacionados com o empreendedorismo, sendo este considerado um mecanismo promotor do desenvolvimento da economia, inovação e bem- estar. O empreendedorismo tem como objetivo transformar as oportunidades e ideias em valor, sendo esse valor financeiro, cultural ou social. Assim, com base da literatura serão apresentadas definições e conceitos sobre empreendedorismo, empreendedorismo social e intra-empreendedorismo.
The tools obtained during the Masters in Management and Entrepreneurship allow us to look at and face companies and businesses in a more critical way and at the same time allow us to see and / or create new business opportunities. The cultural roots and traditions manifested through regional products, especially by regional sweets, are an expression of culture, tradition, values and ways of life in a given region. Tilinha - Doçaria Regional has as its genesis the impossibility of being able to taste some specific types of regional sweets from the north, in the area of greater Lisbon. Thus, the idea of implementing a business idea arises that, through partnerships with historic confectioneries and pastry shops in the northern region, guarantees the distribution of its products in Lisbon. The objective of this project is to create between one and two jobs to guarantee the distribution of regional sweets from the north of Portugal in hotels, tea houses and specialty stores in the Lisbon region. We intend to stand out through the quality and tradition of our partners' exclusive products. Through this work, applying the Business Model Canvas, we intend to evaluate the economic and financial viability of a future regional sweets distribution business in the greater Lisbon area. On the other hand, the development of this project goes through a literature review in order to present the concepts related to entrepreneurship, which is considered a mechanism that promotes the development of the economy, innovation and well-being. Entrepreneurship aims to transform opportunities and ideas into value, whether financial, cultural or social. Thus, will be presented, based on the literature, definitions and concepts on entrepreneurship, social entrepreneurship and intra-entrepreneurship.
The tools obtained during the Masters in Management and Entrepreneurship allow us to look at and face companies and businesses in a more critical way and at the same time allow us to see and / or create new business opportunities. The cultural roots and traditions manifested through regional products, especially by regional sweets, are an expression of culture, tradition, values and ways of life in a given region. Tilinha - Doçaria Regional has as its genesis the impossibility of being able to taste some specific types of regional sweets from the north, in the area of greater Lisbon. Thus, the idea of implementing a business idea arises that, through partnerships with historic confectioneries and pastry shops in the northern region, guarantees the distribution of its products in Lisbon. The objective of this project is to create between one and two jobs to guarantee the distribution of regional sweets from the north of Portugal in hotels, tea houses and specialty stores in the Lisbon region. We intend to stand out through the quality and tradition of our partners' exclusive products. Through this work, applying the Business Model Canvas, we intend to evaluate the economic and financial viability of a future regional sweets distribution business in the greater Lisbon area. On the other hand, the development of this project goes through a literature review in order to present the concepts related to entrepreneurship, which is considered a mechanism that promotes the development of the economy, innovation and well-being. Entrepreneurship aims to transform opportunities and ideas into value, whether financial, cultural or social. Thus, will be presented, based on the literature, definitions and concepts on entrepreneurship, social entrepreneurship and intra-entrepreneurship.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Empreendedorismo Negócio Doçaria Distribuição Entrepreneurship Business Sweets Distribution
Citation
Veigas, P. E. S. (2021). Trabalho de projeto Tilinha - doçaria regional. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/13301