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Abstract(s)
Os desastres e escândalos financeiros dos últimos anos vieram aumentar a necessidade da proteção dos investimentos efetuados, pelo que os stakeholders passaram a sentir a necessidade de distinguir, cada vez mais, a informação fiável da informação enganadora. A presente dissertação tem como objetivo analisar as eventuais estratégias de impression management utilizadas pelo setor bancário português, em particular se o tom da mensagem da administração destas entidades se encontra potencialmente influenciado por fatores macroeconómicos, de corporate governance e económico-financeiros. Os dados foram obtidos a partir dos relatórios e contas anuais, complementados com a informação financeira adicional disponibilizada pela Associação Portuguesa de Bancos. A população do estudo é constituída pelos 11 bancos que operaram em Portugal entre os anos de 2009 a 2017, resultando na análise de 58 mensagens. A informação foi recolhida com o auxílio de ferramentas de inteligência artificial, posteriormente sujeitas a análises univariadas, bivariadas e multivariadas. Os resultados obtidos permitiram identificar que as entidades utilizaram um tom de mensagem em consonância com a evolução macroeconómica. Adicionalmente, identificou-se que as entidades com um nível de corporate governance mais robusto apresentaram um tom de mensagem mais negativo. Por outro lado, as entidades com níveis mais reduzidos de liquidez, rendibilidade e qualidade dos ativos apresentaram um tom de mensagem mais positivo. Estes resultados apresentam-se globalmente consistentes com a identificação de utilização de estratégias relacionadas com as teorias da manipulação temática. Este estudo apresenta-se como pioneiro relativamente, em particular, à metodologia adotada para a análise das estratégias de impression management em Portugal.
In the last few years the observation of financial disasters and scandals have increased, these observations also increased the need to protect the investments, therefore stakeholders are keener to distinguish the reliable information from the misleading information. This study aims to evaluate the eventual usage of impression management strategies by the Portuguese banking sector, particularly if the message tone used by the board is potentially influenced by macroeconomic, corporate governance and economic-financial factors. The data were obtained from the annual reports, complemented with additional financial information provided by the Portuguese Banking Association. The population consists on the inclusion of 58 messages of the management board, obtained for 11 banks that operated in Portugal between 2009 and 2017. The information was collected with the assistance of artificial intelligence tools being subjected, subsequently, to statistical processing through univariate, bivariate and multivariate analyzes. The results allow us to identify that the message tone of the Portuguese banking sector entities is in line with the macroeconomic evolution of the market. Additionally, we have identified that the corporate governance structure plays a big influence on the management discourse, where entities with a stronger level of corporate governance showed a less positive tone. Finally, entities with lower levels of liquidity, profitability and asset quality tend to have a more positive message tone. These results are consistent with the identification of the usage of impression management strategies, namely the thematic manipulation. This study brings an innovative perspective regarding the methodology adopted, being pioneered in the application of technology under impression management studies in Portugal.
In the last few years the observation of financial disasters and scandals have increased, these observations also increased the need to protect the investments, therefore stakeholders are keener to distinguish the reliable information from the misleading information. This study aims to evaluate the eventual usage of impression management strategies by the Portuguese banking sector, particularly if the message tone used by the board is potentially influenced by macroeconomic, corporate governance and economic-financial factors. The data were obtained from the annual reports, complemented with additional financial information provided by the Portuguese Banking Association. The population consists on the inclusion of 58 messages of the management board, obtained for 11 banks that operated in Portugal between 2009 and 2017. The information was collected with the assistance of artificial intelligence tools being subjected, subsequently, to statistical processing through univariate, bivariate and multivariate analyzes. The results allow us to identify that the message tone of the Portuguese banking sector entities is in line with the macroeconomic evolution of the market. Additionally, we have identified that the corporate governance structure plays a big influence on the management discourse, where entities with a stronger level of corporate governance showed a less positive tone. Finally, entities with lower levels of liquidity, profitability and asset quality tend to have a more positive message tone. These results are consistent with the identification of the usage of impression management strategies, namely the thematic manipulation. This study brings an innovative perspective regarding the methodology adopted, being pioneered in the application of technology under impression management studies in Portugal.
Description
Mestrado em Contabilidade
Keywords
Impression management Inteligência artificial Manipulação temática Mensagem da administração Sector bancário Artificial intelligence Thematic manipulation Board message Banking sector
Citation
Stoltzemburg, V. E. (2020). As estratégias de impression management através da mensagem da administração das entidades do sector bancário em Portugal. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/13305