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Advisor(s)
Abstract(s)
The purpose of this communication is to present a reflection on the importance of culture
and heritage as transmitter of cultural identity, as the measure of an identity and image
representing a community, and the contributions of design as a project that ensures the
development of a construction of community identity. It discusses the importance of
heritage and Culture as a differential factor for the construction of a local identity, since
cultural diversity takes many forms through time and space. Culture constitutes the
common heritage of humanity and should be recognized and affirmed for the benefit of
present and future generations. Culture as transmitter of messages must be taken and
understood as an essential element in the representation of a place. This article therefore
intends to discuss the importance of local culture and to see how it can survive and
project globally without losing its identity, and how design can project globally.
Description
Keywords
Design Identity Culture Localities Globalities