Publication
Old concepts, new publics: CSR and millennials
| dc.contributor.author | Eiró-Gomes, Mafalda | |
| dc.contributor.author | Rodrigues, Erica | |
| dc.date.accessioned | 2017-07-26T13:31:58Z | |
| dc.date.available | 2017-07-26T13:31:58Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | Since the beginning of the new millennium, concepts as those of hypermodernity or post-truth seem to have invaded all our spheres of activity. Along with the effective changes and challenges brought up by technology, there is indeed a new generation with new interests, habits and desires (Strauss & Howe, 2000) that organizations should comprehend in order to successfully address and relate with them as stakeholders. | pt_PT |
| dc.description.version | N/A | pt_PT |
| dc.identifier.citation | EIRÓ-GOMES, Mafalda; RODRIGUES, Erica - Old concepts, new publics: CSR and Millennials. In: Bledcom: International Public Relations Research Symposium, 24th, Bled, Slovenia, 2017 (June 30 & July 1) | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.21/7311 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Centre for Marketing and Public Relations | pt_PT |
| dc.relation.publisherversion | http://www.bledcom.com/symposium/program | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | pt_PT |
| dc.subject | Corporate Social Responsibility (CSR) | pt_PT |
| dc.subject | Millennials | pt_PT |
| dc.subject | Organizational change | pt_PT |
| dc.title | Old concepts, new publics: CSR and millennials | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Bled, Slovenia | pt_PT |
| oaire.citation.title | Bledcom: International Public Relations Research Symposium, 24th | pt_PT |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |