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Authors
Advisor(s)
Abstract(s)
Since the beginning of the new millennium, concepts as those of hypermodernity or post-truth seem to have invaded all our spheres of activity. Along with the effective changes and challenges brought up by technology, there is indeed a new generation with new interests, habits and desires (Strauss & Howe, 2000) that organizations should comprehend in order to successfully address and relate with them as stakeholders.
Description
Keywords
Corporate Social Responsibility (CSR) Millennials Organizational change
Citation
EIRÓ-GOMES, Mafalda; RODRIGUES, Erica - Old concepts, new publics: CSR and Millennials. In: Bledcom: International Public Relations Research Symposium, 24th, Bled, Slovenia, 2017 (June 30 & July 1)
Publisher
Centre for Marketing and Public Relations