| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 859.56 KB | Adobe PDF |
Authors
Abstract(s)
O desenvolvimento teórico desta dissertação está ancorado à hipótese do cultivo,
desenvolvida por George Gerbner na década de 1960, segundo a qual as imagens que criamos
do mundo estão, em certa medida, moldadas pelo imaginário televisivo e dos media. Partindo
desta base teórica, o presente trabalho reflete acerca da forma como o consumo televisivo
pode influenciar a perceção da audiência, neste caso específico, a perceção do conflito bélico
entre a Rússia e a Ucrânia 2022.
Através de um questionário online, foi constituída uma amostra de 104 indivíduos, do
género feminino e masculino e com idade igual ou superior a 18 anos. Estes recorrem
maioritariamente à televisão quando se querem informar acerca de assuntos da atualidade,
apresentam um consumo informativo médio de 1 hora a 2 horas e conseguem separar a
experiência televisiva da experiência pessoal. Apesar do consumo preferencial por conteúdos
televisivos, na amostra em análise, não foram encontradas diferenças significativas entre os
diferentes grupos de consumidores.
ABSTRACT: The theoretical development of this dissertation is anchored to the cultivation hypothesis developed by George Gerbner in the 1960s, according to which the images we create of the world are, to a certain extent, shaped by television and media imagery. Based on this theoretical basis, this study reflects on how television consumption can influence audience perception, in this specific case, the perception of the war conflict between Russia and Ukraine in 2022. Through an online questionnaire, a sample of 104 individuals, male and female, aged 18 years old and over, was constituted. These individuals mostly use television when they want to be informed about current affairs, have an average informative consumption of 1 to 2 hours, and are able to separate the television experience from their personal experience. Despite the preferential consumption of television content in the sample under analysis, no significant differences were found between the different consumer groups.
ABSTRACT: The theoretical development of this dissertation is anchored to the cultivation hypothesis developed by George Gerbner in the 1960s, according to which the images we create of the world are, to a certain extent, shaped by television and media imagery. Based on this theoretical basis, this study reflects on how television consumption can influence audience perception, in this specific case, the perception of the war conflict between Russia and Ukraine in 2022. Through an online questionnaire, a sample of 104 individuals, male and female, aged 18 years old and over, was constituted. These individuals mostly use television when they want to be informed about current affairs, have an average informative consumption of 1 to 2 hours, and are able to separate the television experience from their personal experience. Despite the preferential consumption of television content in the sample under analysis, no significant differences were found between the different consumer groups.
Description
Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.
Keywords
Hipótese do cultivo Televisão Propaganda Conflito bélico Rússia-Ucrânia 2022 Cultivation hypothesis Television Russia-Ukraine War Conflict 2022
Citation
Teixeira, A.S.C. (2022). A influência do consumo televisivo: A hipótese do cultivo na perceção do conflito bélico Rússia - Ucrânia 2022. [Dissertação de mestrado, Escola Superior de Comunicação Social]. Repositório Científico do Instituto Politécnico de Lisboa. http://hdl.handle.net/10400.21/15607
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social