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Inovação, competitividade empresarial sustentável e reporte da sustentabilidade
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O presente trabalho tem como objetivo analisar as megatendências associadas à dupla transição ecológica e digital e os seus impactes na competitividade empresarial sustentável, com especial foco no setor industrial. Para tal, foi desenvolvido um modelo de abordagem holística e integrada que possibilite às empresas industriais responder de forma estratégica aos desafios inerentes à economia circular, à descarbonização e à transformação digital, assegurando, em simultâneo, a criação de valor sustentável e a demonstração de desempenho através do reporte da sustentabilidade. A metodologia combinou uma revisão bibliográfica sobre Ciência, Tecnologia e Inovação orientada para a Sustentabilidade Industrial, a análise de instrumentos de política pública a nível europeu e nacional, o estudo dos fatores ESG e das ferramentas de reporte, bem como a avaliação de casos de empresas industriais portuguesas reconhecidas pelo Observatório dos ODS pelas suas práticas de sustentabilidade. O modelo foi validado através de um estudo de caso aplicado a empresas dos setores têxtil e do vestuário e do calçado através de um questionário, complementado por entrevistas a entidades relevantes, como a APICCAPS, ATP, CITEVE, CTCP, BIOND, APCER, SGS Portugal, SA, KPMG Portugal e PwC Portugal. Os resultados evidenciam o potencial do modelo como instrumento de apoio estratégico, ao fortalecer a capacidade das empresas para enfrentar os desafios impostos pelas megatendências, fomentar o alinhamento com os ODS da Agenda 2030 das Nações Unidas e consolidar uma trajetória de competitividade industrial mais sustentável e resiliente.
Abstract This study aims to analyse the megatrends associated with the dual ecological and digital transition and their impact on sustainable business competitiveness, with a particular focus on the industrial sector. To this end, a holistic and integrated approach model was developed to enable industrial companies to respond strategically to the challenges inherent in the circular economy, decarbonisation and digital transformation, while ensuring the creation of sustainable value and demonstrating performance through sustainability reporting. The methodology combined a literature review on Science, Technology and Innovation geared towards Industrial Sustainability, an analysis of public policy instruments at European and national level, a study of ESG factors and reporting tools, and an assessment of cases of Portuguese industrial companies recognised by the SDG Observatory for their sustainability practices. The model was validated through a case study applied to companies in the textile, clothing and footwear sectors using a questionnaire, supplemented by interviews with relevant entities such as APICCAPS, ATP, CITEVE, CTCP, BIOND, APCER, SGS Portugal, SA, KPMG Portugal and PwC Portugal. The results highlight the model's potential as a strategic support tool, strengthening companies' capacity to face the challenges posed by megatrends, promoting alignment with the SDGs of the 2030 Agenda, and consolidating a path towards more sustainable and resilient industrial competitiveness.
Abstract This study aims to analyse the megatrends associated with the dual ecological and digital transition and their impact on sustainable business competitiveness, with a particular focus on the industrial sector. To this end, a holistic and integrated approach model was developed to enable industrial companies to respond strategically to the challenges inherent in the circular economy, decarbonisation and digital transformation, while ensuring the creation of sustainable value and demonstrating performance through sustainability reporting. The methodology combined a literature review on Science, Technology and Innovation geared towards Industrial Sustainability, an analysis of public policy instruments at European and national level, a study of ESG factors and reporting tools, and an assessment of cases of Portuguese industrial companies recognised by the SDG Observatory for their sustainability practices. The model was validated through a case study applied to companies in the textile, clothing and footwear sectors using a questionnaire, supplemented by interviews with relevant entities such as APICCAPS, ATP, CITEVE, CTCP, BIOND, APCER, SGS Portugal, SA, KPMG Portugal and PwC Portugal. The results highlight the model's potential as a strategic support tool, strengthening companies' capacity to face the challenges posed by megatrends, promoting alignment with the SDGs of the 2030 Agenda, and consolidating a path towards more sustainable and resilient industrial competitiveness.
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Inovação Sustentabilidade no setor industrial Competitividade empresarial sustentável Reporte de sustentabilidade Innovation Industrial sustainability Sustainable business competitiveness Sustainability reporting