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Advisor(s)
Abstract(s)
O presente estudo de caso visa analisar a cobertura noticiosa do casamento
do Príncipe William com Kate Middleton (29 Abril de 2011) feita pelos jornais The
Sun, The Daily Mail e The Guardian, tendo em conta o poder dos média nas sociedades
contemporâneas e a relação que estes estabelecem com outros poderes instituídos.
Partindo da perspetiva neo-durkheimiana perfilhada por Daniel Dayan e Elihu
Katz (1994) sobre a lógica dos acontecimentos mediáticos e a função integradora deste
tipo de rituais cívicos, assim como da recontextualização teórica do tema apresentada
por Andreas Hepp e Nick Couldry (2010), procurámos atender à sintaxe discursiva
deste casamento real como ato performativo, considerando o diálogo entre a imprensa
popular e a imprensa de qualidade, a nação e a sociedade de consumo, as culturas
locais e translocais, numa época em que a mediatização deste tipo de acontecimentos
transcende a antropologia integradora dos grandes rituais cívicos do século XX para
promover o consumo de imagens e uma conetividade comunicativa cada vez mais
desterritorializada.
The current case-study seeks to analyze the media coverage of Prince William and Kate Middleton’s wedding (29 April 2011) made by The Sun, The Daily Mail and The Guardian, taking into account the power of the media in contemporary societies and its relationship with other forms of institutionalized power. Drawing on the neo-Durkheimian perspective adopted by Daniel Dayan and Elihu Katz (1994) regarding the logic of media events and the integrative role of this type of civic rituals, as well as the theoretical recontextualization of media events presented by Andreas Hepp and Nick Couldry (2010), our study focuses on the discursive syntax of this royal wedding considering the dialogue between the popular and the quality press, the nation-state and the consumer society, local and translocal cultures, at a time in which the mediatization of this type of event clearly transcends the integrative role of the great civic rituals of the 20th century in order to promote the consumption of images and a communicativeconnectivity, which is becoming more and more deterritorialized.
The current case-study seeks to analyze the media coverage of Prince William and Kate Middleton’s wedding (29 April 2011) made by The Sun, The Daily Mail and The Guardian, taking into account the power of the media in contemporary societies and its relationship with other forms of institutionalized power. Drawing on the neo-Durkheimian perspective adopted by Daniel Dayan and Elihu Katz (1994) regarding the logic of media events and the integrative role of this type of civic rituals, as well as the theoretical recontextualization of media events presented by Andreas Hepp and Nick Couldry (2010), our study focuses on the discursive syntax of this royal wedding considering the dialogue between the popular and the quality press, the nation-state and the consumer society, local and translocal cultures, at a time in which the mediatization of this type of event clearly transcends the integrative role of the great civic rituals of the 20th century in order to promote the consumption of images and a communicativeconnectivity, which is becoming more and more deterritorialized.
Description
Keywords
Acontecimentos mediáticos Casamento real Celebridades Consumismo Transterritorialidade Media event Royal wedding Celebrities Consumerism Trans-territoriality
Citation
SIMÕES-FERREIRA, Isabel; SANTOS, Maria Lima dos - Hegemonia e consumismo na cobertura mediática do casamento do Príncipe William com Kate Middleton. “Op. Cit.: A Journal of Anglo-American Studies”. [S.l.]: Portuguese Association for Anglo-American Studies. ISSN 2182-9446. II Série, nº 4 (2015)
Publisher
Portuguese Association for Anglo-American Studies