| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 26.96 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este relatório de estágio foi realizado no âmbito do Mestrado em Jornalismo,
da Escola Superior de Comunicação Social de Lisboa, com vista à obtenção do grau
de mestre. Desta forma, este documento relata o meu percurso no estágio realizado na
revista Elle Portugal, com início a 21 de Abril de 2014 e terminado a 18 de Julho de
2014.
Baseando-me nas conclusões derivadas do senso comum e das relações que
envolvem a indústria, tentei perceber o porquê do jornalismo especializado em moda
ser alvo de tanta estranheza e desconfiança, quer pela própria imprensa como pelo
público. Assim sendo, a principal conclusão extraída, quer da experiência como de
toda a investigação que tive que realizar para este relatório, foi de que os principais
motivos que dão origem às incertezas e dúvidas para com o jornalismo de moda,
nomeadamente a relação de proximidade com a publicidade e a futilidade dos temas
abordados, não são tão relevantes como pensamos. A indústria da moda está em
constante expansão e é uma fonte de empregabilidade para milhares de pessoas em
todo o mundo, e em Portugal não é diferente. O jornalismo de moda é a resposta a
uma necessidade real e a relação com a publicidade não é tão censurável como
podemos pensar.
ABSTRACT: This internship report was executed as part of the MA in Journalism at the Higher School of Communication and Media Studies. Thus, this paper reports my journey as an intern of Elle Portugal magazine, between April 21st and ending on July 18th 2014. Basing myself on the conclusions derived from common sense and the relations that involve the industry, I tried to understand why fashion journalism is a target of so much oddness and suspicion, both by the press and the public itself. Therefore, the main conclusion drawn from either the experience as all the research I had to do to write this report, was that the main reasons that give rise to such uncertainty and doubt towards the fashion journalism, particularly the close relationship with advertising and the futility of the themes, are not as important as we think. The fashion industry is constantly expanding and is a source of employment for thousands of people worldwide, and in Portugal the situation is no different. Fashion journalism is the answer to a real need and the relationship with advertising is not as objectionable as may you think.
ABSTRACT: This internship report was executed as part of the MA in Journalism at the Higher School of Communication and Media Studies. Thus, this paper reports my journey as an intern of Elle Portugal magazine, between April 21st and ending on July 18th 2014. Basing myself on the conclusions derived from common sense and the relations that involve the industry, I tried to understand why fashion journalism is a target of so much oddness and suspicion, both by the press and the public itself. Therefore, the main conclusion drawn from either the experience as all the research I had to do to write this report, was that the main reasons that give rise to such uncertainty and doubt towards the fashion journalism, particularly the close relationship with advertising and the futility of the themes, are not as important as we think. The fashion industry is constantly expanding and is a source of employment for thousands of people worldwide, and in Portugal the situation is no different. Fashion journalism is the answer to a real need and the relationship with advertising is not as objectionable as may you think.
Description
Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.
Keywords
Jornalismo Jornalismo especializado Jornalismo de moda Revistas Revista "Elle" Journalism Specialized journalism Fashion journalism Magazines Magazine "Elle"
Citation
PEREIRA, Carolina Manuel Adães de Sá - Jornalismo de Moda: Elle: a revista de moda mais vendida no mundo. Lisboa: Escola Superior de Comunicação Social, 2014. Relatório de estágio de mestrado.