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Orientador(es)
Resumo(s)
Questions of transparency, or better say opacity, have made heads in every newspaper from Germany to the UK, or from USA to Portugal. But the trust crisis seems to encompass both private enterprises and public institutions, or public/private consortiums, and even governments in democratic countries. After different NGO from Greenpeace to Oxfam (and NGO are not themselves exempt from corruption or bad management) have exposed the great problems concerning human rights or CO2 emissions in big corporations from Nike to Nestlé, not to speak about oil companies or financial institutions, concerns with a good name, or as generally used, reputation, seem to have become a real preoccupation for the organizations. The organizations questioned tend to be in accordance with this vision as in general "reputation" is the main motive to behave well and to be perceived as so. The question of how main stakeholders perceive these organizations as well as the relation between CSR policies, activities and communication, cannot be dissociated from both the 2007 crisis as well as the advent of the so-called social media. Nowadays conversations about corporations sometimes don't even include those corporations.
Descrição
Palavras-chave
Sustainable Development Goals (SDG) Corporate Social Responsibility (CSR) Corporate communication Public relations IPL/2018/3Cs_ESCS
Contexto Educativo
Citação
Eiró-Gomes, M., & Raposo, A. (2019, nov). Communication and CSR: theoretical considerations and practical implications. Paper presented at Emerson- Blanquerna Summit "Advocating UN Sustainable Goals Through Strategic Diplomacy", Barcelona, Spain