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Buying behavior and competition in the software market

2012-09-07Conference object Open access
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dc.contributor.authorRosário, João Ferreira do
dc.contributor.authorReis, António Palma dos
dc.date.accessioned2014-12-17T22:31:49Z
dc.date.available2014-12-17T22:31:49Z
dc.date.issued2012-09-07
dc.description.abstractIn the actual world, the impact of the software buying decisions has a rising relevance in social and economic terms. This research tries to explain it focusing on the organizations buying decisions of Operating Systems and Office Suites for personal computers and the impact on the competition between incumbent and alternative players in the market in these software categories, although the research hypotheses and conclusions may extend to other software categories and platforms. We concluded that in this market beside brand image, product features or price, other factors could have influence in the buying choices. Network effect, switching costs, local network effect, lock-in or consumer heterogeneity all have influence in the buying decision, protecting the incumbent and making it difficult for the competitive alternatives, based mainly on product features and price, to gain market share to the incumbent. This happens in a stronger way in the Operating Systems category.por
dc.identifier.citationRosário, João Carlos V. Ferreira do; Reis, António Palma dos - Buying behavior and competition in the software market. In CAPSI 2012 - Conferência anual da Associação Portuguesa de Sistemas de Informação, Guimarães, Escola de Engenharia, Universidade do Minho, 07 Set 2012.por
dc.identifier.urihttp://hdl.handle.net/10400.21/4082
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherCAPSIpor
dc.relation.publisherversionhttp://www3.dsi.uminho.pt/CAPSI2012/por
dc.subjectConsumer behaviorpor
dc.subjectSoftware buying decisionpor
dc.subjectInformation systemspor
dc.subjectSoftware marketpor
dc.subjectOpen source softwarepor
dc.subjectNetwork effectspor
dc.subjectSwitching costspor
dc.subjectLock-Inpor
dc.titleBuying behavior and competition in the software marketpor
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceGuimarães - Escola de Engenharia da Universidade do Minhopor
oaire.citation.titleCAPSI 2012por
person.familyNameFerreira do Rosário
person.givenNameJoão Carlos Vinagre
person.identifier.ciencia-idAA19-63F3-0F90
person.identifier.orcid0000-0003-2524-8523
rcaap.rightsopenAccesspor
rcaap.typeconferenceObjectpor
relation.isAuthorOfPublication469c67de-a888-4b79-b65e-47b868835e28
relation.isAuthorOfPublication.latestForDiscovery469c67de-a888-4b79-b65e-47b868835e28

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