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Uncovering the use of the social support concept in social marketing interventions for health

2020-05-20Journal article Restricted access
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dc.contributor.authorBaptista, Nuno
dc.contributor.authorAlves, H.
dc.contributor.authorPinho, José Carlos
dc.date.accessioned2023-01-26T09:52:22Z
dc.date.available2023-01-26T09:52:22Z
dc.date.issued2020-05-20
dc.description.abstractThe concept of social support has gained considerable traction in the areas of behavioral medicine and health psychology. Despite such interest, it is still not clear how the concept can be approached from a social marketing perspective. The purpose of this article is to examine how social support has been operationalized and conceptualized in health-related social marketing interventions. To attain this objective, a scoping review of field interventions was undertaken following the guidelines outlined in the PRISMA-ScR framework. The following electronic databases were searched, from inception until September 25, 2018: PsycINFO, PubMed, ISI Web of Science and Scopus. A total of 1820 academic articles were screened for inclusion. After applying the strict inclusion criteria, the final sample included 32 articles that report on 19 distinct social marketing interventions. The results revealed that interventions have operationalized the social support concept in connection with the key fundamental aspects of social marketing, including behavioral change, consumer research, segmentation and targeting, and exchange, as well as marketing mix and competition. However, the findings also indicated poor conceptualizations of social support and the underreporting of the theoretical rationale for the operationalization of the concept. Knowledge is advanced and can be useful not only for academics but also for practitioners, particularly concerning the improvement of the rigor in the use of the social support concept in future social marketing interventions.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBaptista, N., Alves, H. & Pinho, J. C. (2022). Uncovering the use of the social support concept in social marketing interventions for health. Journal of Nonprofit & Public Sector Marketing, 34 (1), 1-35. DOI: 10.1080/10495142.2020.1760999pt_PT
dc.identifier.doi10.1080/10495142.2020.1760999pt_PT
dc.identifier.eissn1540-6997
dc.identifier.issn1049-5142
dc.identifier.urihttp://hdl.handle.net/10400.21/15381
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTaylor & Francispt_PT
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1080/10495142.2020.1760999pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectSocial marketingen
dc.subjectSocial supporten
dc.subjectScoping reviewen
dc.subjectHealthen
dc.titleUncovering the use of the social support concept in social marketing interventions for healthen
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceLondonpt_PT
oaire.citation.endPage35pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Nonprofit & Public Sector Marketingen
oaire.citation.volume34pt_PT
person.familyNameBaptista
person.familyNameAlves
person.familyNamePinho
person.givenNameNuno
person.givenNameHelena
person.givenNameJose Carlos
person.identifier.ciencia-idAD1D-892D-7353
person.identifier.ciencia-id131D-D12D-F642
person.identifier.ciencia-id651C-455F-B35B
person.identifier.orcid0000-0001-7130-0543
person.identifier.orcid0000-0001-5192-2310
person.identifier.orcid0000-0003-1829-0299
person.identifier.ridK-5775-2014
person.identifier.scopus-author-id57200392594
person.identifier.scopus-author-id35208145700
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication898aafa8-bdee-4d3a-8824-9cad73209814
relation.isAuthorOfPublication0f2e15c4-c973-41e4-a4b3-925561e75234
relation.isAuthorOfPublicationdfcf125c-3e33-4d15-a625-28247df3d752
relation.isAuthorOfPublication.latestForDiscovery898aafa8-bdee-4d3a-8824-9cad73209814

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