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Abstract(s)
A presente dissertação, elaborada no âmbito do Mestrado em Gestão e Empreendedorismo, do Instituto Superior de Contabilidade e Administração de Lisboa, aborda a influência da responsabilidade social na estratégia das startups sociais. Partindo-se da evolução da responsabilidade social para a responsabilidade social estratégica e posteriormente do empreendedorismo social e dimensões associadas, procurou-se compreender até que ponto os conceitos estavam relacionados. Dos dois conceitos surge responsabilidade social empresarial e do empreendedorismo social surge o Empreendedorismo Social Empresarial, um processo que visa capacitar os negócios a desenvolver atividades mais avançadas e eficientes de responsabilidade social (Austin & Reficco, 2009). Foi adotada a metodologia de estudo de caso múltiplos, tendo sido analisadas 3 startups sociais. Concluiu-se que a responsabilidade social ao longo dos anos colocou em destaque os problemas sociais e as startups sociais transformaram ideias para sua resolução, em produtos e serviços e que as mesmas apostam em iniciativas de responsabilidade social.
The present dissertation, elaborated in scope of the Master in Management and Entrepreneurship, of the Higher Institute of Accounting and Administration of Lisbon, addresses the influence of social responsibility on the strategy of social startups. Starting from the evolution of social responsibility to strategic social responsibility and later from social entrepreneurship and associated dimensions, it was sought to understand to what extent the concepts were related. Of the two concepts, corporate social responsibility and social entrepreneurship, emerge the Corporate Social Entrepreneurship, a process that aims to enable businesses to develop more advanced and efficient activities of social responsibility (Austin & Reficco, 2009). The methodology of multiple case study was adopted, and 3 social startups were analyzed. It was concluded that social responsibility over the years has highlighted social problems and social startups have transformed ideas for solving them in products and services, and beside that they focus on social responsibility initiatives.
The present dissertation, elaborated in scope of the Master in Management and Entrepreneurship, of the Higher Institute of Accounting and Administration of Lisbon, addresses the influence of social responsibility on the strategy of social startups. Starting from the evolution of social responsibility to strategic social responsibility and later from social entrepreneurship and associated dimensions, it was sought to understand to what extent the concepts were related. Of the two concepts, corporate social responsibility and social entrepreneurship, emerge the Corporate Social Entrepreneurship, a process that aims to enable businesses to develop more advanced and efficient activities of social responsibility (Austin & Reficco, 2009). The methodology of multiple case study was adopted, and 3 social startups were analyzed. It was concluded that social responsibility over the years has highlighted social problems and social startups have transformed ideas for solving them in products and services, and beside that they focus on social responsibility initiatives.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Responsabilidade social Responsabilidade social estratégica Empreendedorismo social Startup social Social responsibility Strategic social responsibility Social entrepreneurship Social startup