Repository logo
 
Publication

Communication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorship

2021-08-20Journal article Open access
Simple item page
dc.contributor.authorEiró-Gomes, Mafalda
dc.date.accessioned2021-08-23T08:55:48Z
dc.date.available2021-08-23T08:55:48Z
dc.date.issued2021-08-20
dc.description.abstractWe’ll argument in this paper that the area of undergraduate studies that we can consider as belonging to the great area of the communication sciences and, in particular, those areas that have as one of their purposes also the professional training in Corporate Communications / Public Relations, seem to be navigating in a blurriness of both theoretical constructs and purposes, as well as a lack of public recognition. Moreover, it will be argued that the main purpose underlying all definitions should be the old idea from the Enlightenment that the mission of undergraduate studies is, before and above all, the shaping of rational and responsible citizens.pt_PT
dc.description.abstractRESUMEN: En este trabajo argumentaremos que el área de estudios de grado que podemos considerar como perteneciente a la gran área de las ciencias de la comunicación y, en particular, aquellas áreas que tienen como una de sus finalidades también la formación profesional en Comunicación Corporativa / Relaciones Públicas, parecen estar navegando en una borrosidad tanto de los constructos teóricos como de los propósitos, así como una falta de reconocimiento público. Además, se argumentará que el propósito principal que subyace a todas las definiciones debería ser la vieja idea de la Ilustración de que la misión de los estudios de grado es, ante y sobre todo, la formación de ciudadanos racionales y responsables.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationEiró-Gomes, M. (2021). Communication undergraduate degrees: Between the search for excellence, the conceptual ambiguity and the market dictatorship. Journal of Management and Business Education, 4(2), 107-115. https://doi.org/10.35564/jmbe.2021.0013pt_PT
dc.identifier.doihttps://doi.org/10.35564/jmbe.2021.0013pt_PT
dc.identifier.issn2605-1044
dc.identifier.urihttp://hdl.handle.net/10400.21/13657
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEuropean Academy of Management and Business Economicspt_PT
dc.relation.publisherversionhttps://jmbe2.redaedem.org/index.php/JMBE/article/view/jmbe.2021.0013_Communication_undergraduate_degrees_Editorial_Mafaldapt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectCommunicationpt_PT
dc.subjectPublic relationspt_PT
dc.subjectTeachingpt_PT
dc.subjectCitizenshippt_PT
dc.subjectComunicaciónpt_PT
dc.subjectRelaciones públicaspt_PT
dc.subjectDocenciapt_PT
dc.subjectCiudadaníapt_PT
dc.titleCommunication undergraduate degrees: between the search for excellence, the conceptual ambiguity and the market dictatorshippt_PT
dc.title.alternativeGrados en comunicación: entre la búsqueda de la excelencia, la ambiguidad conceptual y la dictadura de mercadopt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceMadrid, Espanhapt_PT
oaire.citation.endPage115pt_PT
oaire.citation.startPage107pt_PT
oaire.citation.titleJournal of Management and Business Education (JMBE)pt_PT
oaire.citation.volume4(2)pt_PT
person.familyNameEiró-Gomes
person.givenNameMafalda
person.identifier.ciencia-id9D1B-9193-3B14
person.identifier.orcid0000-0001-9573-5576
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication7bb180f1-0ca0-49e1-b7f8-e292171cbeea
relation.isAuthorOfPublication.latestForDiscovery7bb180f1-0ca0-49e1-b7f8-e292171cbeea

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
58-Manuscript-181-1-10-20210820.pdf
Size:
188.73 KB
Format:
Adobe Portable Document Format
Download

Collections

ESCS - Artigos