Browsing by Author "Nobre, Paula Cristina do Nascimento"
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- Crisis communication during a national fire disasterPublication . Pereira, Sandra Cristina Martins; Nobre, Paula Cristina do NascimentoThis paper combines two topics: “government public relations and public crisis communication” with the “erosion of trust in (public) authorities”. It is difficult to discuss public crisis communication without considering the damages and implications to people’s trust in public and governmental institutions. Purpose: Study a particular severe situation that forced the Portuguese government to react and communicate with the public to then draw conclusions about the consequences of that reaction/communication. Mainly, establish a correlation between the government’s performance, its response strategy to the crisis that followed a big fire and the growing lack of trust in political bodies. Methodology: This research followed two sequential procedures - a stakeholder analysis and a content analysis applied to information materials collected from the Portuguese government official portal, between 17 June and 12 October 2017. Findings: The results point out for a crisis response strategy that tries to avoid the citizen’s distrust emphasizing the government’s competence dealing with the fire issue and its consequences. Research limitations: Being a sensitive issue, there were difficulties in the direct access to eventual goals and strategies behind the crisis management in the reported situation. In addition, because this is an exploratory study the citizen’s opinion is not yet included in this research stage. Originality/value: Looking at the links between the issues of ‘crisis communication’ and ‘trust’ the study intends to bring awareness to the important role that public relations function can play in helping governments to manage communication in a crisis context, providing enlightening for future crisis that may harm the trust in political institutions.
- Crisis communication during a national fire disasterPublication . Pereira, Sandra Cristina Martins; Nobre, Paula Cristina do NascimentoThis paper combines two topics: “government public relations and public crisis communication” with the “erosion of trust in (public) authorities”. It is difficult to discuss public crisis communication without considering the damages and implications to people’s trust in public and governmental institutions. Purpose: Study a particular severe situation that forced the Portuguese government to react and communicate with the public to then draw conclusions about the consequences of that reaction/communication. Mainly, establish a correlation between the government’s performance, its response strategy to the crisis that followed a big fire and the growing lack of trust in political bodies. Methodology: This research followed two sequential procedures - a stakeholder analysis and a content analysis applied to information materials collected from the Portuguese government official portal, between 17 June and 12 October 2017. Findings: The results point out for a crisis response strategy that tries to avoid the citizen’s distrust emphasizing the government’s competence dealing with the fire issue and its consequences. Research limitations: Being a sensitive issue, there were difficulties in the direct access to eventual goals and strategies behind the crisis management in the reported situation. In addition, because this is an exploratory study the citizen’s opinion is not yet included in this research stage. Originality/value: Looking at the links between the issues of ‘crisis communication’ and ‘trust’ the study intends to bring awareness to the important role that public relations function can play in helping governments to manage communication in a crisis context, providing enlightening for future crisis that may harm the trust in political institutions.
- Public relations, satisfaction and commitmentPublication . Centeno, Maria João; Pereira, Francisco José Costa; Nobre, Paula Cristina do NascimentoThe importance of the relationship with an internal public is the main focus of our research. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. Our purpose is to identify two consistent models to measure the impact of an organizational relationship on its internal public. The research was conducted in nine Portuguese companies with a sample of 1244 subjects in order to study the context of the relationship and validate the identified models. The results show us the gender stereotypes in the relationship in these companies and that it is possible to identify the impact of Public Relations on a company's productivity.
- Public relations, satisfaction and commitmentPublication . Centeno, Maria João; Pereira, Francisco José Costa; Nobre, Paula Cristina do NascimentoThe importance of the organizational relationship (senior managers) with an internal public (employees) is the main focus of this research, aiming to understand how this relationship differs between the different publics. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. The main purpose is to identify two consistent models to measure the impact of an organizational relationship on the internal public. The second purpose is to identify how the internal public react to this organizational relationship, namely by gender. The research was conducted in nine Portuguese companies with a sample of 1.244 subjects in order to study the context of the relationship and validate the identified models. The results show the gender stereotypes in the relationship in these companies and that the organizational relationship has an impact on organizational commitment with a consistent model that highlights the impact of Public Relations on a company's productivity.