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Authors
Advisor(s)
Abstract(s)
The village of Óbidos was recognized in 2015 as a creative city in the area of literature, becoming a member
of the UNESCO Creative Cities Network.
The attribution of the title depends on
the fulfillment of a number of criteria the regions have to integrate. In
addition to Óbidos, UNESCO attributed the same title in the same year to other European cities, including
Barcelona, Nottingham, Ljubljana, Tartu and Lviv.
This article intends to co
nduct a case study to the cultural and artistic offer, as well as the cultural and literary
legacy that different cities provide to be able to inquire the innovation of the proposals.
The study aims to assess how much Óbidos, compared to other cities with
the same title, is creative.
Knowing that the concept of creative city (Landry
and
Bianchini, 1995) results from the emergence of new
technologies and a new type of economy based on creativity and innovation and that creativity implies
removing economic or
social value of the creative work or talent, the study aims to determine to what extent
the processes generated gave rise to new ideas (creativity) and what processes led to its implementation
(innovation).
Being innovation in the creative industries asso
ciated with product, process, positioning, paradigmatic and
social innovation (Storsul
and
Krumsvik, 2013), it is concluded that, in Óbidos, the entrepreneurship
initiatives are more focused on tourists who occasionally visit the village and the business o
pportunities that
are generated there. New innovative and creative spaces were created, promoting literature and adding
value and quality to urban space. This urban intervention resulted in the attraction of individuals who
streamlined new habits of being
and acting in the village
Description
Artigo baseado na comunicação proferida na 7th Annual Research Session: ENCATC: Cultural Management Education in Risk Societies: Towards a Paradigm and Policy Shift?!, realizado na Universitat de Valencia, Valencia, Espanha, 05-07 outubro 2016
Keywords
Creative cities Innovation Entrepreneurship Creative industries Óbidos (Portugal)
Citation
CENTENO, Maria João - Óbidos, literary village: innovation in the creative industries?. In: IMPERIALE, Francesca & VECCO, Marilena (eds.) - Cultural management education in risk societies: towards a paradigm and policy shift?!: book proceedings. Brussels: ENCATC, 2016. ISBN 978-92-990036-5-7. pp. 41-51