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Health, pleasure, physical appearance: Which motivates food involvement mostly?

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dc.contributor.authorTavares, Ana Teresa
dc.contributor.authorEspanha, Rita
dc.contributor.authorMiranda, Sandra
dc.date.accessioned2020-10-27T13:06:46Z
dc.date.available2020-10-27T13:06:46Z
dc.date.issued2020
dc.description.abstractThe study of involvement is grounded in its widely accepted role as a mediator of the effects and effectiveness of advertising messages, having already shown evidence of its impact on target audiences’ receptivity to communication. This article is the outcome of research that aimed to understand the motivations underlying food involvement, assuming they can be three: health, physical appearance and pleasure. A quantitative research strategy was adopted and a questionnaire survey was applied to a convenience sample, from which 1166 valid responses were obtained. The main results indicate that individuals are generally involved with food, though women and the youngest age group (18–39 years old) have the highest level of food involvement. Food involvement is also most connected to the motivation pleasure, followed by health and, finally, physical appearance.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationTavares A.T., Espanha R., Miranda S. (2021) Health, pleasure, physical appearance: Which motivates food involvement mostly?. In N.Martins, D. Brandão (eds) Advances in Design and Digital Communication. Digicom 2020 (pp. 387-397). Springer Series in Design and Innovation, vol 12. Springer, Cham.pt_PT
dc.identifier.doihttps://doi.org/10.1007/978-3-030-61671-7_37pt_PT
dc.identifier.isbn978-3-030-61671-7
dc.identifier.urihttp://hdl.handle.net/10400.21/12299
dc.language.isoengpt_PT
dc.publisherSpringerpt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007%2F978-3-030-61671-7_37#citeaspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectFood involvementpt_PT
dc.subjectFood involvement motivationspt_PT
dc.subjectHealthpt_PT
dc.subjectPleasurept_PT
dc.subjectPhysical appearancept_PT
dc.subjectHealth communicationpt_PT
dc.titleHealth, pleasure, physical appearance: Which motivates food involvement mostly?pt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceCham, Suiçapt_PT
oaire.citation.endPage397pt_PT
oaire.citation.startPage387pt_PT
oaire.citation.titleAdvances in design and digital communicationpt_PT
oaire.citation.volume12pt_PT
person.familyNameLopes Miranda
person.givenNameSandra Marisa
person.identifier.ciencia-id681E-05F5-C887
person.identifier.orcid0000-0002-5544-5942
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication9d1851ad-50f7-4c1d-8ccf-cafb9c5a9aba
relation.isAuthorOfPublication.latestForDiscovery9d1851ad-50f7-4c1d-8ccf-cafb9c5a9aba

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