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Lisbon's cultural heritage in the light of tourists' opinions

2019-07-28Conference object Restricted access
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dc.contributor.authorMachado, Ana Teresa
dc.contributor.authorFerreira do Rosário, João
dc.contributor.authorCalisto, Maria de Lurdes
dc.contributor.authorGustavo, Nuno
dc.date.accessioned2020-07-01T14:48:08Z
dc.date.available2020-07-01T14:48:08Z
dc.date.issued2019-07-28
dc.description.abstractOnline social networks are platforms increasingly used by tourists in evaluating points of attraction of a tourist destination. User generated content (UGC) about its tourism experience is considered to be the true "voice of the visitor", while being perceived by others as genuine, as opposed to marketing messages, which can have a powerful influence on other potential tourists. Despite the growing tendency to study UGC in the tourism field, most of the studies are dedicated to the hospitality and trip area, while this research concerns the cultural patrimony based on the analysis of reviews on two museums on Tripadvisor. Furthermore, this work shed new light in this research area through its inductive research method given that one intends to obtain insights from the reviews assuming an interpretative positioning. As this study considers human behaviors in the online, a netnographic research design was applied. Through a collaborative and progressive process and the help of the software NVivo 12, the reviews (n=500) from the last year were analyzed and a codebook with categories (10) and several attributes was created. At the end a fine-grained analysis of the aspects and sentiments was carried out. The main results show that the museums collections in their variety and richness are the most frequent aspects mentioned, followed by the experience of the visit. For both museums the share of positive sentiment ranges from 100% to 40%. The interrater agreement among evaluators on the valence of the reviews varies between 0.87 and 0.92. This research adds more knowledge in studying the phenomenon of UCG in online comminities. Furthermore, as we executed a netnographic research design in this specific area, we provided insights in patterns of the tourists in this industry and by that enable a guiding work for researchers that want to investigate the same or similar tourist attractions. From a practical perspective, there are certain aspects this paper investigated, which can be used as guidelines for manager decisions.pt_PT
dc.description.sponsorshipInvestigação financiada pelo IPL - Politécnico de Lisboa como um Projeto de Investigação, Desenvolvimento, Inovação e Criação Artística (IDI&CA) – IPL/2018/IDICATURISLX18_ESCSpt_PT
dc.description.versionN/Apt_PT
dc.identifier.citationMachado, A., Rosário, J., Calisto, M., & Gustavo, N. (2019, junho). Lisbon’s cultural heritage in the light of tourists’ opinions. Paper presented at ICOT19: International Conference on Tourism: “Tourism into the New Decade: Challenges and Prospects”. Braga, Portugal.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/11974
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherICOT2019pt_PT
dc.relation.publisherversionhttps://iatour.org/icot2019/pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectFine-grained analysis of aspectspt_PT
dc.subjectMuseumpt_PT
dc.subjectSentiment analysispt_PT
dc.subjectTourism attractiveness evaluationpt_PT
dc.subjectUser-generated contentpt_PT
dc.subjectIPL/2018/IDICATURISLX18_ESCSpt_PT
dc.titleLisbon's cultural heritage in the light of tourists' opinionspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceBraga, Portugalpt_PT
oaire.citation.titleICOT19: International Conference on Tourism: “Tourism into the New Decade: Challenges and Prospects”pt_PT
person.familyNameFerreira do Rosário
person.givenNameJoão Carlos Vinagre
person.identifier.ciencia-idAA19-63F3-0F90
person.identifier.orcid0000-0003-2524-8523
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication469c67de-a888-4b79-b65e-47b868835e28
relation.isAuthorOfPublication.latestForDiscovery469c67de-a888-4b79-b65e-47b868835e28

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