Repository logo
 
Publication

The role of social media influencers on the consumer decision-making process

datacite.subject.fosCiências Sociais
dc.contributor.authorCoelho Antunes, Ana Cristina
dc.date.accessioned2025-04-07T10:22:23Z
dc.date.available2025-04-07T10:22:23Z
dc.date.issued2022
dc.description.abstractThe digital era has introduced many changes in the consumer marketplace. Social media and especially social networking sites redefined how consumers relate to and behave towards brands, as well as the brand-consumer relationship. Within this context and the heightened resistance to brand communication through traditional media, marketeers are turning to other strategies to connect with their customers and influence their consumer journey. One of these strategies is influencer marketing. In the last years, brands have used social media influencers as endorsers of their products and services, and as brand ambassadors. Digital influencers connect consumers and brands, strengthening their bond and allowing the brand to reach their target in a more natural way to influence the consumer buying process. In this chapter we will provide a narrative review on the role of digital influencers on the consumer decision processes.eng
dc.identifier.citationAntunes, A.C. (2022). The role of social media influencers on the consumer decision-making process. In M. Khosrow-Pour (ed.), Research anthology on social media advertising and building consumer relationships (pp. 1420-1436). IGI Global Scientific Publishing.
dc.identifier.doi10.4018/978-1-6684-6287-4
dc.identifier.isbn9781668462874
dc.identifier.urihttp://hdl.handle.net/10400.21/21768
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Global Scientific Publishing
dc.relation.hasversionhttps://www.igi-global.com/chapter/the-role-of-social-media-influencers-on-the-consumer-decision-making-process/305403
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectConsumer marketplaceeng
dc.subjectSocial mediaeng
dc.subjectConsumerseng
dc.subjectBrand-consumer relationshipeng
dc.subjectInfluencer marketingeng
dc.titleThe role of social media influencers on the consumer decision-making processeng
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage1436
oaire.citation.startPage1420
oaire.citation.titleResearch anthology on social media advertising and building consumer relationshipseng
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCoelho Antunes
person.givenNameAna Cristina
person.identifier.ciencia-id2D13-2F76-689F
person.identifier.orcid0000-0001-8983-2062
relation.isAuthorOfPublicationeb47adf1-2379-4d68-9a38-d2d9a19059b9
relation.isAuthorOfPublication.latestForDiscoveryeb47adf1-2379-4d68-9a38-d2d9a19059b9

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Abstract capítulo 76 The role of social media influencers on the consumer decision process.pdf
Size:
85.08 KB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
4.03 KB
Format:
Item-specific license agreed upon to submission
Description: