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New ways of online communication strategies

2010-06-25Conference object Open access
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dc.contributor.authorPereira, Francisco José Costa
dc.contributor.authorVerissimo, Jorge
dc.contributor.authorCorreia, Maria do Rosário
dc.date.accessioned2021-02-04T16:45:40Z
dc.date.available2021-02-04T16:45:40Z
dc.date.issued2010-06-25
dc.description.abstractThe present study had as main purpose to identify the different typologies of Marketing and Communication strategies over the Internet and to research how digital forms of “standard” Advertising (as Banners and Buttons), Advergames and Streaming Advertising are directed to Portuguese children. We ran 124 websites 87 of which were marked as having more hits by Marktest‟ Ranking Netscope in January 2009 and the other 37 are of food products. All websites were accessed and recorded between January and June 2009. The analysis was made by two highly skilled in qualitative analysis independent analysts.pt_PT
dc.description.versionN/Apt_PT
dc.identifier.citationPereira, F.C., Veríssimo, J., & Correia, R. (2010, jun, 25-26). New ways of online communication strategies. Paper presented at 9th ICORIA - International Conference on Research in Advertising, Universidad Autónoma de Madrid, Spain.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/12789
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherICORIA-International Conference on Research in Advertisingpt_PT
dc.publisherEAA-European Advertising Academypt_PT
dc.publisherUniversidad Autónoma de Madridpt_PT
dc.relation.publisherversionhttp://www.europeanadvertisingacademy.org/conference2010/pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectMarketingpt_PT
dc.subjectCommunication strategiespt_PT
dc.subjectInternetpt_PT
dc.subjectDigital erapt_PT
dc.subjectAdvertisingpt_PT
dc.titleNew ways of online communication strategiespt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceUniversidad Autónoma de Madrid, Spainpt_PT
oaire.citation.title9th ICORIA - International Conference on Research in Advertisingpt_PT
person.familyNameVerissimo
person.givenNameJorge
person.identifier.orcid0000-0001-8045-4114
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication51cef9af-7b23-4dfc-8fb9-a8ea352f7d40
relation.isAuthorOfPublication.latestForDiscovery51cef9af-7b23-4dfc-8fb9-a8ea352f7d40

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