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Advisor(s)
Abstract(s)
A escolha do tema da dissertação tem a ver com a importância intrínseca à gestão estratégica no mundo empresarial nos dias de hoje. A gestão estratégica permite o delinear de caminhos de acordo com o comportamento dos mercados e economias atuais. O planeamento associado a estratégias adequadas pode dar vantagens competitivas robustas que permitam a sobrevivência e mesmo o crescimento dos negócios. Neste sentido é compreensível que um método que permita a modelação descritiva e preditiva, do comportamento financeiro através das estratégias aplicadas, seja uma ferramenta essencial para o estudo previsional do comportamento do negócio considerando as estratégias definidas. A definição de estratégias através de modelos definidos com base no comportamento do ambiente externo e interno à organização pode permitir uma identificação prévia de obstáculos. Essa identificação permite às organizações optar por caminhos mais eficientes e de maior eficácia em relação aos objetivos propostos. A definição de modelos com base de ambientes, estratégias e resultados reais, pode trazer uma vantagem significativa em relação à forma como as estratégias são aplicadas, quer nos seus custos quer no seu impacto nos resultados.
The choice of the dissertation theme has to do with the intrinsic importance to the strategic management in the business world these days. Strategic management allows the planning of paths in accordance with the behavior of current markets and economies. Planning associated with appropriate strategies can give robust competitive advantages that allow survival and even business growth. In this sense it is understandable that a method that allows descriptive and predictive modeling of financial behavior through applied strategies, is an essential tool for forecasting business behavior study considering the strategies applied. The definition of strategies using models defined with basis on the behavior of organization external and internal environment can allow a previous identification of obstacles. This identification enables organizations to choose the most efficient paths and greater efficiency in relation to the proposed objectives. The definition of models based on real environments, strategies and results may bring a significant advantage in relation to how the strategies are implemented, either on their costs or their impact on results.
The choice of the dissertation theme has to do with the intrinsic importance to the strategic management in the business world these days. Strategic management allows the planning of paths in accordance with the behavior of current markets and economies. Planning associated with appropriate strategies can give robust competitive advantages that allow survival and even business growth. In this sense it is understandable that a method that allows descriptive and predictive modeling of financial behavior through applied strategies, is an essential tool for forecasting business behavior study considering the strategies applied. The definition of strategies using models defined with basis on the behavior of organization external and internal environment can allow a previous identification of obstacles. This identification enables organizations to choose the most efficient paths and greater efficiency in relation to the proposed objectives. The definition of models based on real environments, strategies and results may bring a significant advantage in relation to how the strategies are implemented, either on their costs or their impact on results.
Description
Mestrado em Controlo de Gestão e dos Negócios
Keywords
Estratégia Gestão Estratégica Modelos Previsão Resultados Redes neuronais Strategy Strategic Management Models Prevision Results Neural networks