The sociopolitical effects of brand activism: perspectives, contributions and challenges of the communicational approach of brands to sociopolitical causes

de Matos Miguel, Alexandra; Lopes Miranda, Sandra Marisa

Publication

The sociopolitical effects of brand activism: perspectives, contributions and challenges of the communicational approach of brands to sociopolitical causes

2025Book part

datacite.subject.fos	Ciências Sociais::Ciências da Comunicação
datacite.subject.sdg	16:Paz, Justiça e Instituições Eficazes
dc.contributor.author	de Matos Miguel, Alexandra
dc.contributor.author	Lopes Miranda, Sandra Marisa
dc.date.accessioned	2026-01-13T15:40:59Z
dc.date.available	2026-01-13T15:40:59Z
dc.date.issued	2025
dc.description.abstract	Based on a literature review and concrete examples, this investigation seeks to explore and debate the theoretical perspectives on brand activism as a strand of strategic communication with sociopolitical purposes, addressing the positive impacts, as well of the challenges, of brand activism contributing to the promotion of sociopolitical changes. Likewise, the strategic factors that brands should consider to address activist causes more effectively will also be discussed, as well as the potential sociopolitical impacts promoted by brand activism campaigns that can still be studied by academia.	eng
dc.identifier.citation	Miguel, A., & Miranda, S. (2025). The sociopolitical effects of brand activism: Perspectives, contributions and challenges of the communicational approach of brands to sociopolitical causes. In E. Tutivén & I. Viviana (Eds.), Discursos, tecnologías y representaciones: estudios para comprender un mundo en transformación (pp. 108–126). Dykinson.
dc.identifier.isbn	9791370067892
dc.identifier.uri	http://hdl.handle.net/10400.21/22479
dc.language.iso	eng
dc.peerreviewed	n/a
dc.publisher	Dykinson
dc.relation	The investigation was supported by the Laboratory of Applied Research in Communication and Media (LIACOM) and FCT - Fundação para a Ciência e Tecnologia, I.P. [grant number IPL/2024/LIACOM_ESCS/BI/12M]
dc.relation.hasversion	https://www.dykinson.com/libros/discursos-tecnologias-y-representaciones-estudios-para-comprender-un-mundo-en-transformacion/9791370067892/
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject	Brand activism
dc.subject	strategic communication
dc.subject	social political changes
dc.subject	IPL/2024/LIACOM_ESCS/BI/12M
dc.title	The sociopolitical effects of brand activism: perspectives, contributions and challenges of the communicational approach of brands to sociopolitical causes	eng
dc.type	book part
dspace.entity.type	Publication
oaire.citation.endPage	126
oaire.citation.startPage	108
oaire.citation.title	Discursos, tecnologías y representaciones: estudios para comprender un mundo en transformación
oaire.version	http://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyName	de Matos Miguel
person.familyName	Lopes Miranda
person.givenName	Alexandra
person.givenName	Sandra Marisa
person.identifier.ciencia-id	F01F-4BC5-A19C
person.identifier.ciencia-id	681E-05F5-C887
person.identifier.orcid	0000-0002-3267-6772
person.identifier.orcid	0000-0002-5544-5942
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