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Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage

2021-10-18Journal article Open access
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dc.contributor.authorAkhtar, Shamim
dc.contributor.authorMartins, José Moleiro
dc.contributor.authorMata, Pedro Neves
dc.contributor.authorTian, Hongyun
dc.contributor.authorNaz, Shumaila
dc.contributor.authorDamaso, Maria
dc.contributor.authorSantos, Ricardo
dc.date.accessioned2021-11-18T13:40:07Z
dc.date.available2021-11-18T13:40:07Z
dc.date.issued2021-10-18
dc.description.abstractEnvironmental issues have gradually gained attention in the last decade because of increased global warming and high waste production. Therefore, this article aims to add value to the environment management research by analyzing green product innovation through market orientation. Moreover, this study includes green self-efficacy as a mediator, being less focused in the past literature to examine employees' confidence in innovating green products according to customers' needs. In addition, resource bricolage is also introduced as a moderator because fewer studies display the empirical results about organizations producing or tend to produce innovated green products with a limited number of resources. Data were collected from 477 employees of small and medium-sized enterprises using a self-administered questionnaire in Pakistan. Empirical results revealed by SmartPLS software delineate that market orientation has a positive and significant impact on green self-efficacy and green product innovation. Moreover, green self-efficacy shows a significant mediation impact between market orientation and green product innovation. Additionally, resource bricolage also moderates the relationship between market orientation and green product innovation. Overall, the study contributes to theoretical and practical knowledge about green product innovation in tackling the world's environmental issues.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAKHTAR, Shamim; [et al] – Assessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolage. Sustainability. eISSN 2071-1050. Vol. 13, N.º 20 (2021), pp. 1-15pt_PT
dc.identifier.doi10.3390/su132011494pt_PT
dc.identifier.eissn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.21/14011
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relation.publisherversionhttps://www.mdpi.com/2071-1050/13/20/11494pt_PT
dc.subjectGreen product innovationpt_PT
dc.subjectGreen self-efficacypt_PT
dc.subjectMarket orientationpt_PT
dc.subjectGreen innovationpt_PT
dc.subjectResource bricolagept_PT
dc.titleAssessing the relationship between market orientation and green product innovation: the intervening role of green self-efficacy and moderating role of resource bricolagept_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage15pt_PT
oaire.citation.issue20pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume13pt_PT
person.familyNameSantos
person.givenNameRicardo
person.identifier.ciencia-idC213-A238-5F53
person.identifier.orcid0000-0001-5703-8139
person.identifier.ridM-9354-2018
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication9312aee8-32f1-4907-966d-be2dc485f975
relation.isAuthorOfPublication.latestForDiscovery9312aee8-32f1-4907-966d-be2dc485f975

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