Local governments Facebook pages: do they provide a public-service?

Eiró-Gomes, Mafalda; Rodrigues, Maria de Jesus

Publication

Local governments Facebook pages: do they provide a public-service?

2024-08-29Conference object

dc.contributor.author	Eiró-Gomes, Mafalda
dc.contributor.author	Rodrigues, Maria de Jesus
dc.date.accessioned	2024-11-04T15:07:51Z
dc.date.available	2024-11-04T15:07:51Z
dc.date.issued	2024-08-29
dc.description.abstract	Purpose The research aimed at a better understanding of how municipalities in Portugal (with between 20 and 30 thousand inhabitants), used their official Facebook pages, between the 1st January and the 30th April, 2024. Are they being used as a public service belonging to the realm of Public Communication? Methodology /Research design In the frame of a pragmatist world view and in order to answer the research questions both quantitative and qualitative methods have been developed. A software programme has been used to recollect and analyse the structural facebook quantitative metrics followed by a two level content analysis process (qualitative content analysis to analyse the manifest messages). Findings The data showed that the research questions (derived from an international literature review) were not even the most relevant ones as, in general, the 31 facebook pages analysed could not be considered as providing a service or belonging to either public communication nor political communication categories. They seem to be used as the old placards outside the town halls where different associations, or even private companies, could display information concerning their cultural or sporting events. Research limitations/implications The research being presented here is just a small part of a bigger project that hopes to understand, in general, how municipalities use their facebook pages in Portugal as well as promoting a better understanding of Public Communication in general and the interest in seeing it as a service. Originality/Value None is known about the way local governments use social media, as a service, in Portugal, in the framework of public communication studies.	en
dc.description.sponsorship	Projeto de investigação desenvolvido com o apoio do Instituto Politécnico de Lisboa, no âmbito do Concurso IPL/IDI&CA2024/META_ESCS	pt_PT
dc.description.version	N/A	pt_PT
dc.identifier.citation	Eiró-Gomes, M. & Rodrigues, M.J. (2024, aug, 29-30). Local governments Facebook pages: Do they provide a public-service?. Paper presented at “27th EISIC - Excellence In Services International Conference”, University of Bergamo, Bergamo, Italy.	en
dc.identifier.isbn	979-10-415-5220-7
dc.identifier.uri	http://hdl.handle.net/10400.21/17832
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	EISIC - Excellence In Services International Conference	pt_PT
dc.publisher	University of Bergamo	en
dc.relation.publisherversion	https://sites.les.univr.it/eisic/archives/2690	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/4.0/	pt_PT
dc.subject	Public communication	en
dc.subject	Political communication	en
dc.subject	Services	en
dc.subject	Local governments	en
dc.subject	Facebook pages	en
dc.subject	IPL/IDI&CA2024/META_ESCS	pt_PT
dc.title	Local governments Facebook pages: do they provide a public-service?	en
dc.type	conference object
dspace.entity.type	Publication
oaire.citation.conferencePlace	University of Bergamo, Bergamo, Italy	pt_PT
oaire.citation.title	27th EISIC - Excellence In Services International Conference	en
person.familyName	Eiró-Gomes
person.givenName	Mafalda
person.identifier.ciencia-id	9D1B-9193-3B14
person.identifier.orcid	0000-0001-9573-5576
rcaap.rights	openAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
relation.isAuthorOfPublication	7bb180f1-0ca0-49e1-b7f8-e292171cbeea
relation.isAuthorOfPublication.latestForDiscovery	7bb180f1-0ca0-49e1-b7f8-e292171cbeea