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Authors
Advisor(s)
Abstract(s)
Apos o aparecimento da Internet ha algumas decadas, assistimos atualmente a
um grande avanco tecnologico: a era do marketing digital e da comunicacao movel.
Os smartphones estao a mudar a forma como as pessoas interagem entre si e
com o mundo, devido a sua grande utilidade e as inumeras aplicacoes disponiveis para estes
aparelhos.
O desenvolvimento destas aplicacoes tem ganho cada vez mais adeptos. A utilidade das
mesmas no nosso dia-a-dia e
inquestionavel, tanto no contexto social como no profissional. A exigencia dos
utilizadores em relacao as aplicacoes tem vindo a aumentar com o avancar dos anos, estando
sempre a espera de aplicacoes mais desenvolvidas.
Neste projeto exploramos a ligacao entre o cao e o seu dono, visto que cada vez mais os caes
fazem parte da familia, nao sendo considerados apenas
como animais domesticos, portanto sao mais protegidos pelos respetivos donos.
O objetivo deste projeto foi desenvolver o conceito e a estrutura de uma app
para dispositivos moveis, enquanto ponto de encontro entre
utilizadores que partilham um unico desejo: encontrar e devolver de uma forma
mais rapida e eficaz o animal ao seu dono atraves da ajuda do micro-chip do cao.
Para o efeito, foi desenvolvida uma investigacao de suporte e quantitativa, efetuada atraves
de um questionario aplicado a uma amostra de 130 individuos.
Os resultados ajudaram a avaliar, junto do
consumidor, a relevancia da app, a fazer uma comparacao com o que ja existe no mercado e a
garantir a utilidade desta nova criacao no mercado.
ABSTRACT: After the emergence of the Internet a few decades ago, we are currently witnessing a major technological breakthrough: the era of digital marketing and mobile communication. The smartphones are changing the way people interact with each other and with the world, due to its great utility and the numerous applications available for these gadgets. The development of these applications has been gaining more and more followers. Their usefulness in our day-to-day life is unquestionable, both in the social and professional context. Throw out the years users have been more and more demanding regarding the quality of applications, always expecting for better developed applications. In this project we explored the connection between the dog and its owner. Nowadays dogs are an increasingly important part of many families, sometimes being considered more than just domestic animals. The objective of this project was to develop the concept and structure of an app for mobile devices, for users who share a single desire: to find and return the animal to its owner through the use of the dog's micro-chip. For this purpose, a support and quantitative investigation was developed, carried out through a questionnaire applied to a sample of 130 individuals. The results helped to evaluate the relevance of the app and to make a comparison with what already exists in the market.
ABSTRACT: After the emergence of the Internet a few decades ago, we are currently witnessing a major technological breakthrough: the era of digital marketing and mobile communication. The smartphones are changing the way people interact with each other and with the world, due to its great utility and the numerous applications available for these gadgets. The development of these applications has been gaining more and more followers. Their usefulness in our day-to-day life is unquestionable, both in the social and professional context. Throw out the years users have been more and more demanding regarding the quality of applications, always expecting for better developed applications. In this project we explored the connection between the dog and its owner. Nowadays dogs are an increasingly important part of many families, sometimes being considered more than just domestic animals. The objective of this project was to develop the concept and structure of an app for mobile devices, for users who share a single desire: to find and return the animal to its owner through the use of the dog's micro-chip. For this purpose, a support and quantitative investigation was developed, carried out through a questionnaire applied to a sample of 130 individuals. The results helped to evaluate the relevance of the app and to make a comparison with what already exists in the market.
Description
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como requisito parcial para obtenção de grau de mestre em Publicidade e Marketing.
Keywords
Marketing Marketing digital Comunicação digital Aplicações móveis Dispositivos móveis Comunicação móvel Animais - cão e micro-ship Apps Digital marketing Digital communication Mobile applications Mobile devices Mobile communications Animals - dog and micro-ship
Citation
MARQUES, Marta Rita Catarino - Aplicacao mobile Caso Dog Trace. Lisboa: IPL, Escola Superior de Comunicação Social, 2017. Trabalho de projeto.
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social