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Authors
Advisor(s)
Abstract(s)
Diante o contexto globalizado, marcado fortemente pela hiper competição e pelas aceleradas mudanças tanto no contexto social quanto empresarial, os reflexos são evidentes e incentivam a busca por novas formas de pensar e reagir a esse cenário. No contexto da aplicabilidade dos métodos de resolução de problemas nota-se cada vez menos eficácia e a crescente busca pelo desenvolvimento de novas ferramentas que possam proporcionar melhores soluções, serviços, experiências e resultados busca pelo sucesso sob uma perspetiva criativa e inovadora. Este estudo tem como principal objetivo demonstrar que a partir de uma abordagem holística, mais precisamente a partir da aplicabilidade do Design Thinking é possível obter melhores resultado no alcance de maior competitividade, reforço do posicionamento estratégico, entendimento das necessidades do público-alvo e no consequente desenvolvimento de iniciativas inovadoras e criativas. Dessa forma, além da abordagem teórica será realizado um estudo de caso em uma empresa portuguesa, onde em dois âmbitos serão abordados as aplicabilidades da ferramenta do Design Thinking, nomeadamente no contexto do desenvolvimento de um novo produto/serviço e na aplicabilidade da metodologia no planeamento estratégico da inovação.
Due the globalized context, strongly marked with hyper competition and accelerated changes in social and business contexts, the reflexes are evident and encourage the search for new ways of thinking and reacting in this direction. In the context of the applicability of problem-solving methods, it’s possible to note an increasingly ineffective and a growing search for the development of new tools that can provide better solutions, services, experiences and results thru a creative and innovative way. This study has as main objective to demonstrate that from a holistic approach, more precisely from the applicability of Design Thinking methodology, it’s possible to obtain better results in achieving greater competitiveness, strengthening strategic positioning, target public better needs understanding and per consequence developing innovation and creativity. In addition to support the theoretical approach a case study will be introduced, in a Portuguese Company, where Design Thinking methodology will be applied in two spheres, one in the contecxt of new products/services development and the second one for strategic innovation plan.
Due the globalized context, strongly marked with hyper competition and accelerated changes in social and business contexts, the reflexes are evident and encourage the search for new ways of thinking and reacting in this direction. In the context of the applicability of problem-solving methods, it’s possible to note an increasingly ineffective and a growing search for the development of new tools that can provide better solutions, services, experiences and results thru a creative and innovative way. This study has as main objective to demonstrate that from a holistic approach, more precisely from the applicability of Design Thinking methodology, it’s possible to obtain better results in achieving greater competitiveness, strengthening strategic positioning, target public better needs understanding and per consequence developing innovation and creativity. In addition to support the theoretical approach a case study will be introduced, in a Portuguese Company, where Design Thinking methodology will be applied in two spheres, one in the contecxt of new products/services development and the second one for strategic innovation plan.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Design Thinking Inovação Resolução de problemas Visão holística Desafios Innovation Problems solutions Holistic approach Challenges
Citation
Araki, A. F. (2019). Reinvenção da proposta de negócio Design Thinking - estudo de caso. (Dissertação de mestrado não publicada). Instituto Politécnico de Lisboa, Instituto Superior de Contabilidade e Administração de Lisboa. Disponível em http://hdl.handle.net/10400.21/12916