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Advisor(s)
Abstract(s)
O Planeamento Estratégico é um processo crucial para o sucesso de qualquer organização, pois permite estabelecer metas e objetivos implementado um alinhamento planificado de forma a alcançá-los. Não se trata de um processo isolado e individual, muito pelo contrário, o Planeamento Estratégico é um sistema integrante da gestão organizacional que abrange todos os intervenientes sejam estes internos ou externos, sejam altas ou baixas hierarquias. O presente Trabalho Final de Mestrado assenta na realização de um estudo de caso numa empresa portuguesa do setor secundário onde se pretendeu avaliar o grau de importância e o alinhamento para com as diversas metodologias do Planeamento Estratégico. Procurou-se também, percecionar a forma como este poderia contribuir para a respetiva melhoria contínua dos processos da empresa. Foram desenvolvidas 4 metodologias de estudo do ambiente, interno e externo, para obtenção de dados relativos às suas diversas vertentes e que posteriormente serviram de base para a emissão de pressupostos a serem considerados na constituição do alinhamento estratégico em toda a organização. Por último, ao comparar os resultados obtidos na presente investigação com o alinhamento estratégico atualmente adotado pela empresa, constatou-se que esta se encontra totalmente direcionada para a Inovação e Desenvolvimento com a criação de valor, descurando de algum modo certas questões como aumento da eficácia e eficiência dos processos existentes e a importância dos Valores que constituem o núcleo fundamental da sua imagem.
Strategic Planning is a crucial process for the success of any organization, as it allows for the establishment of goals and objectives by implementing a planned alignment to achieve them. It is not an isolated or individual process; on the contrary, Strategic Planning is an integral system of organizational management that encompasses all stakeholders, whether internal or external, and regardless of hierarchical levels. This final Project is based on a case study conducted in a portuguese company in the secondary sector, aiming to evaluate the degree of importance and alignment with various Strategic Planning methodologies. Additionally, the study sought to understand how Strategic Planning could contribute to the continuous improvement of the company's processes. Four methodologies were developed to study the internal and external environment, gathering data related to their various aspects. This data served as a basis for formulating assumptions to be considered in the establishment of strategic alignment throughout the organization. Finally, upon comparing the results obtained in this research with the strategic alignment currently adopted by the company, it was found that the company is fully oriented towards Innovation and Development, emphasizing value creation. However, certain aspects such as enhancing the effectiveness and efficiency of existing processes and the importance of Values that constitute the core of its image have been somewhat neglected.
Strategic Planning is a crucial process for the success of any organization, as it allows for the establishment of goals and objectives by implementing a planned alignment to achieve them. It is not an isolated or individual process; on the contrary, Strategic Planning is an integral system of organizational management that encompasses all stakeholders, whether internal or external, and regardless of hierarchical levels. This final Project is based on a case study conducted in a portuguese company in the secondary sector, aiming to evaluate the degree of importance and alignment with various Strategic Planning methodologies. Additionally, the study sought to understand how Strategic Planning could contribute to the continuous improvement of the company's processes. Four methodologies were developed to study the internal and external environment, gathering data related to their various aspects. This data served as a basis for formulating assumptions to be considered in the establishment of strategic alignment throughout the organization. Finally, upon comparing the results obtained in this research with the strategic alignment currently adopted by the company, it was found that the company is fully oriented towards Innovation and Development, emphasizing value creation. However, certain aspects such as enhancing the effectiveness and efficiency of existing processes and the importance of Values that constitute the core of its image have been somewhat neglected.
Description
Trabalho final de Mestrado para obtenção do grau de Mestre em Engenharia e Gestão Industrial
Keywords
Estratégia Planeamento Planeamento estratégico Risco Stakeholder Ambiente externo e interno Melhoria contínua Strategy Planning Strategic planning Risk Stakeholder Internal and external environment Continuous improvement
Citation
PEREIRA, Fabrício António de Sousa - O Planeamento Estratégico como modelo de melhoria contínua das organizações. Lisboa: Instituto Superior de Engenharia de Lisboa, 2023. Dissertação de Mestrado.