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Publication
“Para/Social” – A exploração da relação parassocial numa narrativa transmedia
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Authors
Advisor(s)
Abstract(s)
No presente trabalho é elaborado o projeto narrativo intitulado “Para/Social”, planeado para ser desenvolvido em formato de minissérie. Pretende-se que o projeto tenha caraterísticas transmedia e envolva, de forma imersiva, os espectadores no mundo da história, ao mesmo tempo que reflete sobre o fenómeno das relações parassociais.
Para alcançar estes fins, foram revistas teorias acerca da construção narrativa, passando por autores como Vladimir Propp, Joseph Campbell e Robert McKee; para além disso, foram estudadas as potencialidades da transmedia storytelling, incidindo no poder que o espectador, tornado fã, tem, com a execução de uma estratégia desta natureza. Posteriormente, e ligando com os fenómenos de fandom e da stan culture, foi analisado o fenómeno da relação parassocial, procurando perceber como este se manifesta no mundo atual repleto de redes sociais e cada vez mais canais digitais que ligam a figura mediática ao fã.
A partir do estudo destes conceitos, foi criado o mundo da história de “Para/Social”, desenvolvida a sua narrativa, e contempladas as suas ramificações transmedia, concretizando o projeto. Foi também escrito o guião do episódio piloto da minissérie. Muitos dos conceitos analisados na parte teórica do presente trabalho são explorados na história, através do enredo e personagens. A compreensão destes assuntos serviu para transmitir a mensagem principal de “Para/Social”: a libertação do fã das figuras mediáticas que moldam a sua identidade.
ABSTRACT In this project, “Para/Social”, a narrative project, is conceived. The project is planned to be developed in a miniseries format; it’s also intended to have a transmedia quality, and immersively involve viewers in the storyworld, while at the same time reflecting on the phenomenon of parasocial relationships. To achieve these ends, theories about narrative construction were reviewed, including authors such as Vladimir Propp, Joseph Campbell and Robert McKee; furthermore, the potential of transmedia storytelling was studied, focusing on the power that the spectator- turned-fan has, when a strategy of this kind is applied. Subsequently, and connecting it with the phenomena of fandom and stan culture, the phenomenon of parasocial relationships was analyzed, seeking to understand how it manifests itself in today's world, which is full of social media platforms and increasingly more digital channels that connect the media figure to the fan. From the study of these concepts, the storyworld of “Para/Social” was created, its narrative was developed and its transmedia ramifications contemplated, realizing the project. The script for the pilot episode of the miniseries was also written. Many of the concepts reviewed in the theoretical part of the present work are explored in the story, through plot and characters. Understanding these topics served to express the main message of “Para/Social”: the liberation of the fan from the media figures who shape their identity.
ABSTRACT In this project, “Para/Social”, a narrative project, is conceived. The project is planned to be developed in a miniseries format; it’s also intended to have a transmedia quality, and immersively involve viewers in the storyworld, while at the same time reflecting on the phenomenon of parasocial relationships. To achieve these ends, theories about narrative construction were reviewed, including authors such as Vladimir Propp, Joseph Campbell and Robert McKee; furthermore, the potential of transmedia storytelling was studied, focusing on the power that the spectator- turned-fan has, when a strategy of this kind is applied. Subsequently, and connecting it with the phenomena of fandom and stan culture, the phenomenon of parasocial relationships was analyzed, seeking to understand how it manifests itself in today's world, which is full of social media platforms and increasingly more digital channels that connect the media figure to the fan. From the study of these concepts, the storyworld of “Para/Social” was created, its narrative was developed and its transmedia ramifications contemplated, realizing the project. The script for the pilot episode of the miniseries was also written. Many of the concepts reviewed in the theoretical part of the present work are explored in the story, through plot and characters. Understanding these topics served to express the main message of “Para/Social”: the liberation of the fan from the media figures who shape their identity.
Description
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.
Keywords
Narrativa Transmedia Fã Minissérie Narrative Fan Stan Culture Miniseries
Citation
Silva, M.J.A. (2024). “Para/Social” – A exploração da relação parassocial numa narrativa transmedia. [Trabalho de projeto de mestrado, Escola Superior de Comunicação Social]. Repositório Científico do Instituto Politécnico de Lisboa. http://hdl.handle.net/10400.21/21442
Publisher
Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social