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Xenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumers

2022-01Journal article Open access
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dc.contributor.authorVenugopal, Vimala
dc.contributor.authorMata, Mário Nuno
dc.contributor.authorIloka, Chiemelie Benneth
dc.contributor.authorDantas, Rui
dc.contributor.authorBatista, Anabela
dc.contributor.authorXavier Rita, João
dc.contributor.authorMoleiro Martins, José
dc.date.accessioned2023-02-08T17:16:07Z
dc.date.available2023-02-08T17:16:07Z
dc.date.issued2022-01
dc.descriptionArtigo publicado em revista científica internacionalpt_PT
dc.description.abstractAcross the globe, xenocentrism has emerged as a critical concept for understanding the behavior of consumers towards the purchase of local and foreign products. In line with this context, and based on samples collected from Malaysia and Nigeria, this study analyzed the direct effects of xenocentrism on the buying behavior of consumers towards imported products with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying behavior. XSCALE was used to measure xenocentrism, and the research model was analyzed with the partial least squares form of structural equation modeling. A total of 400 responses were gathered from Malaysia, whereas 453 responses were gathered from Nigeria. Findings from the investigation show that xenocentrism has a positive influence on perceived product quality (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39.2%, Nigeria = 38.4%), Based on these findings, this study concluded that xenocentrism is a valid construct for assessing the purchase behavior of consumers in Malaysia and Nigeria towards foreign products competing in their local markets. On the same note, the findings from this research can be used to develop sustainable marketing strategies suitable for xenocentric consumers across Malaysia and Nigeria (in particular), and the entire developing economies (in general).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationVenugopal, V., Mata, M. N., Iloka, C. B., Dantas, R. D., Batista, A., Rita, J. X., & Martins, J. M. (2022). Xenocentrism and Consumer Buying Behavior: A Comparative Analysis of Malaysian vs. Nigerian Consumers. Journal of Risk and Financial Management, 15(2), 58. https://doi.org/10.3390/jrfm15020058pt_PT
dc.identifier.doihttps://doi.org/10.3390/jrfm15020058pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.21/15507
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relation.ispartofseries;2
dc.relation.publisherversionhttps://www.mdpi.com/1911-8074/15/2/58pt_PT
dc.subjectAttitudept_PT
dc.subjectBehaviorpt_PT
dc.subjectConsumerpt_PT
dc.subjectProductspt_PT
dc.subjectPurchase intentionpt_PT
dc.subjectXenocentrismpt_PT
dc.subjectAMOS-SEMpt_PT
dc.titleXenocentrism and consumer buying behavior: a comparative analysis of malaysian vs. nigerian consumerspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage13pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Risk and Financial Managementpt_PT
oaire.citation.volume15pt_PT
person.familyNameVenugopal
person.familyNameMata
person.familyNameIloka
person.familyNameDantas
person.familyNameBATISTA
person.familyNameXavier Rita
person.familyNameMoleiro Martins
person.givenNameVimala
person.givenNameMário Nuno
person.givenNameChiemelie Benneth
person.givenNameRui
person.givenNameAnabela
person.givenNameJoão
person.givenNameJosé
person.identifier1403614
person.identifier1489121
person.identifier1485846
person.identifier.ciencia-idFA13-1761-4192
person.identifier.ciencia-id1413-E166-2CD2
person.identifier.ciencia-id8418-B497-A44F
person.identifier.ciencia-id6116-C0DA-5ACE
person.identifier.ciencia-id5F1F-3C6C-A7BD
person.identifier.orcid0000-0002-0230-6308
person.identifier.orcid0000-0003-1765-4273
person.identifier.orcid0000-0003-4892-116X
person.identifier.orcid0000-0001-8566-7303
person.identifier.orcid0000-0001-5912-3871
person.identifier.orcid0000-0003-1297-4905
person.identifier.orcid0000-0001-6853-2917
person.identifier.scopus-author-id57224368373
person.identifier.scopus-author-id36008956400
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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