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Authors
Advisor(s)
Abstract(s)
A representatividade da mulher nos diversos setores da sociedade, tais como o econômico, o político, e o social, aumentou significativamente nas últimas décadas. Nessa esteira, as mulheres têm tido influência no mercado de trabalho desde o ingresso, até a ocupação de cargos no topo das carreiras. Esta dissertação tem o escopo de analisar a origem da disparidade social entre os gêneros para melhor compreender a representatividade feminina no mercado de trabalho atual, com vistas não somente às barreiras, mas também às conquistas que contribuem ao crescimento financeiro, cultural e produtivo das corporações. Com o pluralismo nas empresas como resultado, observa-se uma cultura organizacional mais dinâmica e inovadora, fazendo da diversidade de gênero não somente um dever social, mas também um diferencial competitivo às empresas.
Women´s representativeness in society has increased significantly in the last decades in the economic, political and social sectors. By the same token, the marketplace has been impacted in all levels by women´s stronger presence, especially regarding the top-ranked positions, which is why important changes in organizational cultures have been evinced lately. This thesis sets out to analyze women´s participation and representativeness in the marketplace throughout the years and to understand its historical process in order to better assess the current scenario, including the main obstacles and achievements related to women´s insertion in the marketplace. This thesis also aims to analyze the organizational benefits that this process ensues in the financial, cultural and productive fields, as well as the gains derived from pluralism. Ultimately, gender diversity renders organizational culture more dynamic and innovative, hence has proven to be not only a social obligation, but also a differential advantage to the companies that promote it.
Women´s representativeness in society has increased significantly in the last decades in the economic, political and social sectors. By the same token, the marketplace has been impacted in all levels by women´s stronger presence, especially regarding the top-ranked positions, which is why important changes in organizational cultures have been evinced lately. This thesis sets out to analyze women´s participation and representativeness in the marketplace throughout the years and to understand its historical process in order to better assess the current scenario, including the main obstacles and achievements related to women´s insertion in the marketplace. This thesis also aims to analyze the organizational benefits that this process ensues in the financial, cultural and productive fields, as well as the gains derived from pluralism. Ultimately, gender diversity renders organizational culture more dynamic and innovative, hence has proven to be not only a social obligation, but also a differential advantage to the companies that promote it.
Description
Mestrado em Gestão e Empreendedorismo
Keywords
Diversidade de gênero Liderança feminina Gestão Administração feminina Diversidade empresarial Diferencial competitivo Feminismo Gender diversity Women leadership Management Women administration Organizational diversity Differential advantage Feminism