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Advisor(s)
Abstract(s)
In the first decades of the 21st century companies have been confronted with new challenges
and risks. No one expects anymore to hear from a CEO that the only responsibility of a
business is to improve profits but we don’t seem to hear
often which are the specific
responsibilities organizations are willing to take in our contemporaneity. Do they go beyond
philanthropic and voluntary work? How concerned are they with Internal Corporate Social
Responsibility (CSR) activities? What constrai
nts to they impose on the supply chain
practices? What are their environmental practices? What about innovation and specially
responsible innovation? The option for the concept of "Corporate Citizenship" (Woot, 2013
and 2016) in the context of this article
is not altogether innocent. The authors by using it in
detriment of some other notions as those of “Enterprise Social Responsibility” or “CSR” wish
to emphasize their concern with aspects other than those that could be subsumed under the
idea of hands
-
out
philanthropy. They want also to consider aspects that can belong to the
realm of organizations being seen precisely as social and political actors in our globalized
societies.
The main research question is precisely what do the organizations that belong t
o
the portuguese association for the development of corporate citizenship (GRACE), define as
being their main social responsible principles, policies and practices. To paraphrase Lord
Chris Patten, in a theoretical framework that we can call of an "ethics
of duty," a clear modern
paradigm, to act well is still, and in the end, to act in our best interest. Do these organisations
act according to this idea? What do they consider as belonging to the realm of CSR? What is
the role of strategic communications in
these processes (Hallahan et al., 2007)? How do they
report, and moreover, how do they express their practices? In accordance to an interpretivist
point of view, an exploratory study and a qualitative research design both in what concerns
the data recolle
ction as well as the data analysis was developed. Researchers studied the
main communicative instruments used to report social responsible practices and afterwards
face
-
to
-
face interviews (20) with the CSR responsible in each organization were conducted.
A
qualitative content analysis was applied to the data recollected.
Description
Keywords
Corporate citizenship Corporate Social Responsibility (CSR) Sustainability Business ethics Communication management IPL/2018/3Cs_ESCS
Citation
Eiró-Gomes, M., Raposo, A., Simão, J. (2019, jun, 06-07). “Corporate Citizenship” or when ethics belongs to the organisations DNA. Comunicação apresentada no 5th Symposium on Ethics and Social Responsibility Research - 2019: Linking ethics, social responsibility and sustainability: challenges for science and practice, ISCTE-IUL, Lisbon, Portugal
Publisher
DINÂMIA'CET – IUL
ISCTE-IUL
FCT-Fundação para a Ciência e Tecnologia
ISCTE-IUL
FCT-Fundação para a Ciência e Tecnologia