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Advisor(s)
Abstract(s)
A capacidade de gerar ideias originais para a inovação de processos, produtos e serviços tem sido proclamada como a chave para as organizações obterem e manterem vantagens competitivas. O objectivo geral do presente trabalho visa identificar e compreender as características do potencial criativo, através dos alunos do Instituto Politécnico de Lisboa (IPL). Partiu-se de alguns estudos já realizados em ambiente académico (Piteira, 2016; 2018) que inspiraram tanto à operacionalização do modelo de análise, como à circunscrição do campo empírico. Assim, a dimensão do potencial criativo relacionou a variável da motivação dos alunos para a criação e gestão de novos negócios, como orientação estratégica futura do seu próprio emprego. Selecionaram-se duas escolas do grupo IPL: O Instituto de Contabilidade e Administração (ISCAL) e a Escola Superior de Comunicação Social (ESCS). O estudo assumiu a natureza qualitativa, num espírito de investigação exploratória. Assim, seguiu-se a abordagem metodológica do estudo de caso, sendo realizado um estudo piloto no ISCAL; o qual se constituiu, posteriormente, no primeiro estudo desta investigação. A principal técnica de recolha de dados foi a entrevista semi-estruturada, completando-se com análise documental e informação retirada dos websites das duas escolas; procedendo-se posteriormente à respectiva análise de conteúdo. Os dois casos foram analisados e comparados. Os principais resultados demonstram que os determinantes do potencial criativo dos alunos do grupo do IPL estão fundamentados no pensamento abrangente e no conhecimento técnico dos estudantes, que aspiram um ambiente académico integrado, socializado e com atividades que estimulem às diversas formas de raciocínio, são motivados por interesses pessoais e buscam empreender com visão estratégica, assumindo uma liderança pró-ativa. O presente trabalho encerra por discutir as implicações deste tipo de estudos, bem como apresenta sugestões para o futuro das investigações nesta problemática.
The ability to generate original ideas for process, product, and service innovation has been proclaimed as a key for organizations to gain and maintain competitive advantage. The general objective of this document is to identify and integrate the characteristics of creative potential, through the students of the Polytechnic Institute of Lisbon (IPL). It was based on some studies already carried out in an academic environment (Piteira, 2016; 2018) that inspired the performance of the analysis model, as the circumscription of the empirical field. Thus a dimension of creative potential can be a variable of students' motivation for creating new business, such as guiding the future future of their own employment. Two schools of the IPL group were selected: The Institute of Accounting and Administration (ISCAL) and the School of Social Communication (ESCS). The study assumes a qualitative nature, in a spirit of exploratory research. Thus, the methodology of the case study was followed, and a pilot study was carried out at ISCAL; which was later constituted in the first study of this investigation. The main technique of data collection was a semi-structured interview, completing the documentary and information analysis of the sites of the two schools; and its analysis of content. The cases were heard and compared. The results show that IPL students' development potentials are based on a large number of students, and that they have an integrated, socialized academic environment and activities that present the forms of reasoning, are motivated by personal research and seek to undertake with a strategic vision, taking a proactive approach. The present work is a study of interest as an example of study, as it is done for the future of the investigations in this problematic.
The ability to generate original ideas for process, product, and service innovation has been proclaimed as a key for organizations to gain and maintain competitive advantage. The general objective of this document is to identify and integrate the characteristics of creative potential, through the students of the Polytechnic Institute of Lisbon (IPL). It was based on some studies already carried out in an academic environment (Piteira, 2016; 2018) that inspired the performance of the analysis model, as the circumscription of the empirical field. Thus a dimension of creative potential can be a variable of students' motivation for creating new business, such as guiding the future future of their own employment. Two schools of the IPL group were selected: The Institute of Accounting and Administration (ISCAL) and the School of Social Communication (ESCS). The study assumes a qualitative nature, in a spirit of exploratory research. Thus, the methodology of the case study was followed, and a pilot study was carried out at ISCAL; which was later constituted in the first study of this investigation. The main technique of data collection was a semi-structured interview, completing the documentary and information analysis of the sites of the two schools; and its analysis of content. The cases were heard and compared. The results show that IPL students' development potentials are based on a large number of students, and that they have an integrated, socialized academic environment and activities that present the forms of reasoning, are motivated by personal research and seek to undertake with a strategic vision, taking a proactive approach. The present work is a study of interest as an example of study, as it is done for the future of the investigations in this problematic.
Description
Mestrado em Controlo de Gestão e dos Negócios
Keywords
Estudo de caso Potencial Criativo Motivação para o empreendedorismo Case study Creative potential Motivation for entrepreneurship.